Celebrating 65 Years

Wow, can it get much more old school than this? We're celebrating 65 years of LATICRETE with going back to the beginning. In this photo is a young Dr. Henry M. Rothberg with his sons David and Henry B. Rothberg in 1954!

Two years later, Dr. Rothberg would go on to revolutionise the tile installation industry and become the founder of LATICRETE. Many years later, those two young boys would grow up to follow in their father's footsteps and take on senior positions in what would become a global company.

To find out more about the history of LATICRETE, visit our website here.

Celebrating 65 Years

 

Wow, here's another blast from the past! Here you can see Henry B. Rothberg educating a group of tradies in a seminar in a Seattle tile shop in the 1980s. 

Seminars such as these are a key element of the LATICRETE business model to this day, and if you follow our social media pages you will see we offer many demonstrations, training sessions, and seminars at local tile shops and other industry locations all across Australia. Keep an eye out for upcoming events!

To continue reading more about the history of LATICRETE in Australia, click here.

Celebrating 65 Years

 

Wow, look at these two youngsters! We're celebrating 65 years of LATICRETE with a look back at Henry B. Rothberg and David A. Rothberg standing in Montreal's Louis-Hippolyte Lafontaine Bridge-Tunnel in 1964. This tunnel is one of the largest pre-stressed concrete structures in the world, and officially finished construction in 1967. 

This tunnel is an important piece of LATICRETE history, as you can see the 1391m long walls of the tunnel are covered entirely in tiles, installed using none other than LATICRETE 4237 Latex Additive, a product which is still in use today!

To continue reading more about the history of LATICRETE in Australia, click here.

Celebrating 65 Years

 

We're continuing to celebrate 65 years of LATICRETE, and this week we're showing off this photo from the 1980s. Here, Henry B. Rothberg is giving a live, on-site demonstration of how to use LATICRETE products.

This demonstration may have happened 40 years ago in far-off Hawaii, but LATICRETE Technical Sales Representatives are still giving these same demonstrations on job sites all over Australia. It was important for our founders that installers weren't just buying our products, but were equipped with the knowledge necessary to use them to their full potential, and this is a lesson from our founders that we still put into practice every day.

To continue reading more about the history of LATICRETE in Australia, click here.

To arrange a product demonstration or customised training experience for you and your team, call us on 1800 331 012 or email us here.

LATICRETE 65th Anniversary Video

LATICRETE Customer Relationship, Our Most Valuable Formula

Our customers are everything to us. And we are stronger than ever, together. Enjoy this video as we celebrate our 65th anniversary. 

For all our innovation and growth as a worldwide construction building products manufacturer, there is one principle that has been a hallmark of success – our customer relationships. LATICRETE leaders and representatives consider our customers an extension of our family. Our passion is doing what’s right the first time and every time, always working side-by-side, solving problems, providing value, support and innovation. 

Hear what our Chairman and new global leadership have to say about building upon on the legacy of the first two generations and meet the 3rd generation of emerging family leaders.

For more information on LATICRETE click here!

Celebrating 65 Years

 

In continuing the 65th anniversary of LATICRETE we've got another retro shot to share with you! 

In the mid 1970s, Henry B. Rothberg spent over a year driving across the USA. He spent this time forging connections with prominent figures in the tile industry, and helped grow the LATICRETE brand with distributors across the country. The spirit of Henry's year-long road trip is still reflected in our business today - our Technical Sales Representatives continue to call on distributors and job sites across Australia to forge the connections and manage the relationships that make this company what it is today.

To continue reading more about the history of LATICRETE in Australia, click here. 

Celebrating 65 Years

We continue to celebrate 65 years of LATICRETE with another blast from the past! This cool lookin' dude here is none other than Henry B. Rothberg, overseeing construction of the very first LATICRETE factory in Bethany.

In the early 1970s, Henry B. Rothberg served as main builder and project supervisor for the construction of this factory. LATICRETE has taken a hands-on approach right from the beginning, our founders were never afraid to get their hands dirty on the job site!

To continue reading more about the history of LATICRETE, click here. 

Going Back in Time

David A. Rothberg and Henry B. Rothberg

Flashback - History for a Lifetime!

Gosh, what a photo! The Rothberg brothers circa 1962.

In celebrating the 65th Anniversary of LATICRETE we managed to pull out of the woodworks, a photo of the second generation of LATICRETE. David A. Rothberg and Henry B. Rothberg had an early start in the life of construction. 

Throwback Thursday

Henry B. Rothberg on site of the first LATICRETE factory in Bethany

1970s - view of the First LATICRETE factory from the lunch room.

Henry driving across America in building the LATICRETE brand

LATICRETE Australia CEO, Henry B. Rothberg, takes us on a trip down memory lane with these photos from the 1970's:

"The young person in the photos is me in the 1970s:

• First photo - HBR (that's me!) as Main Builder/Project Super for the first LATICRETE factory in Bethany in the early 1970s during construction of the factory. 
• Second photo - view from the upstairs lunchroom into the first LATICRETE factory in Bethany in the early 1970s. 
• Third photo - On my "Drive Across America" to build Laticrete distribution in the mid 1970s. I spent 12+ months driving across the USA visiting tile people building LATICRETE distribution."  

For information on LATICRETE products, arrange a demo, trade event, technical support or to discuss your next project call 1800 331 012 or contact us here.

Don't forget to enter the LATICRETE WIN an Apple iPad Competition - Competition closes today!

Flashback Friday

Henry B. Rothberg and David A. Rothberg

Going back in time - Wow, the History!

 

Gosh, what a photo! In celebrating the 60th Anniversary of LATICRETE we managed to pull out of the wood works, a photo of two young brothers, Henry B. Rothberg and David A. Rothberg, where they were visiting the Louis Hippolyte Tunnel in Montreal, Canada, in 1964. 

 

The Louis-Hippolyte Lafontaine Bridge–Tunnel is a Canadian highway bridge–tunnel running over and beneath the St. Lawrence River. It connects the Island of Montreal with the south shore of the river at Longueuil, Quebec.

Construction began in 1963 and it opened on March 11, 1967. Named for the respected Lower Canada political reformer Louis-Hippolyte Lafontaine, the Lafontaine Tunnel is an immersed tube structure, measuring 1,391m long. The walls were lined with tiles, which were installed with LATICRETE 4237 Portland Cement Tile adhesive. 

The Louis-Hippolyte Lafontaine Bridge–Tunnel is one of the largest prestressed concrete structures in the world.

 

For information on LATICRETE products, arrange a demo, trade event, technical support or to discuss your next project call 1800 331 012 or contact us here. 

A Day On The Open Water

Josh and Alan Young

Henry B. Rothberg with Josh Young

 

Sailing The High Seas

Featured in the above pic is the CEO of LATICRETE Austraila, Henry B. Rothberg, just after a big fishing day, last Sunday in Sydney. Two generations of tilers, Josh and Alan Young, were Henry's hosts for a beautiful day out on the water.

Josh is the Director of J.A.Y Wall and Floor Tiling, a small Northern Beaches business that specialise in bathroom renovations and wall and floor tiling for internal and external areas. 

Contact Josh to discuss your future tiling projects or click here to visit their website.

Glues n Tools and LATICRETE

Darren, Glues n Tools; Henry B. Rothberg and Peter Johnson a Brisbane Tiler

Our General Manager, Henry B. Rothberg with Darren from Glues n Tools, in QLD.

Glues n Tools is your local LATICRETE stockist of Adhesives, Mortars, Grouts, Waterproofing Membranes and Self Levelling materials. 

Glues n Tools

Contact: Darren

Address: Shed 59/193 South Pine Road, Brendale, QLD

Tel:07 3205 33414

email: sales@gluesntools.com

www.gluesntools.com

For more information on LATICRETE products, requests for FREE samples, to arrange a product demo or even a Trade Event contact your local LATICRETE Technical Sales Rep by calling 1800 331 012 or contact us here.

Our GM on a Job Site

LATICRETE Australia G.M, Henry B Rothberg meets up with Jack Boyd

Nick Collett and Henry B Rothberg were recently on a job site with Jack Boyd from Jack Boyd Pools.

We recently covered this same project on our blog - click here for all the details!

Continuous Underwater Submersion System

LATICRETE^® Underwater Submersion System is composed of time and job proven LATICRETE tile installation products which have been successfully installed around the world for over 50 years. It provides single source responsibility for these demanding, high performance applications. The system is resistant to chemicals, shock treatment, pH imbalance of water and has the flexibility and high strength to accommodate differential movement caused by moisture expansion and drying shrinkage.

• Single source systems approach of key materials such as waterproofing, adhesives, mortars & grouts
• LATICRETE polymer fortified adhesives & epoxy grouts provide superior resistance to attack from pool water treatment chemicals, pH imbalance and delamination from movement
• Safe, easy to install, water cleanable products which reduce labour, material costs and maintenance

Click here for the LATICRETE Pools, Spas and Fountains System Brochure.

For more information about LATICRETE products, technical support or FREE samples contact us by calling 1800 331 012 or email us here.

Midyear Sales Meeting - Day 1!

Our GM, Henry B Rothberg opening the Midyear Sales Meeting.

Adam Marks (National Sales Manager) & Reuben Craig demonstrating ....?

Business Manager, Emma Tschannen running through the business aspects.

Midyear LATICRETE Sales Meeting

Day 1 of the LATICRETE Australian Sales Meeting was very informative and exciting! 

The Australian team were introduced to new products (keep an eye's & ear's open!), sales tools and it was also the first day for Adam Marks, as the National Sales Manager for Australia.  Welcome on board Adam!

Keep an eye out for the events of Day 2...

Nick & Alex Visit Texas, USA

Nick Collett & Alex Kralefski taking a breather  

Bob Duke, Laticrete SPD group Western Regional Manager

Alex and Nick breezing through the demo on SpectraLOCK "StainProof"

From Left: Marco Melara Texas Plant Manager - leading a plant tour 
of the Laticrete 9,000 M2 plant in Dallas to observe the plant and the 
automated thinset production line

Alex and Nick watching a demo on Self Levelling Underlayment

LATICRETE Australia Technical Sales Rep, Nick Collett and Alex Kralefski are currently in Texas, USA. 

Henry B. Rothberg together with Team LATICRETE are passionate about our products and service. We maintain our passion by ensuring our LATICRETE Technical Sales Representatives are continuously upskilled on our materials, to ensure our service is of the highest standards. 

Our mission is to maintain our global leadership in high quality, innovative installation systems for ceramic tile and stone.

We are committed to providing Innovative Tile and Stone Installation Systems... what can we help you with?

Click here to contact a LATICRETE Technical Sales Representative or call 1800 331 012.