Celebrating 65 Years

 

As the year draws to a close, we're celebrating 2021's final Throwback Thursday with one last glimpse at the 65-year history of LATICRETE. This small sign in the middle of the Connecticut grassland marked the location of a future building site for the research, manufacturing, warehousing and distribution of LATICRETE products. 

Within 65 years, that land would develop and become a headquarters for global operations. The LATICRETE brand has become globally known for the permanent, problem-free installation of tile and stone. From this small piece of undeveloped land grew a company that now spans the world in over 100 countries.

From all of us here at LATICRETE Australia, we thank you for 65 years of support, and as we move into our 66th year we look forward to celebrating many more milestones with you!

Celebrating 65 Years

 

It's Throwback Thursday once again, and in celebrating 65 years of LATICRETE we're taking you back to 1967. This photo is of our founder, Dr. Henry M. Rothberg and his wife, Lillian R. Rothberg on a flight to Europe in 1967.

During the 1960s, the Rothberg family would make several such trips across the Atlantic to conduct business with their new international partners. The company's first overseas expansion came through a deal with German ceramics manufacturer Villeroy & Boch.

From there LATICRETE grew and expanded to Australia several years later when an importer of Italian glass mosaic tiles required a solution for installing glass mosaic tiles to high-rise building facades. LATICRETE had the solution.

LATICRETE is the name architects, designers and professional installers know and rely on. 

To find out more about the history of LATICRETE in Australia, visit our website here.

Celebrating 65 Years

Wow, can it get much more old school than this? We're celebrating 65 years of LATICRETE with going back to the beginning. In this photo is a young Dr. Henry M. Rothberg with his sons David and Henry B. Rothberg in 1954!

Two years later, Dr. Rothberg would go on to revolutionise the tile installation industry and become the founder of LATICRETE. Many years later, those two young boys would grow up to follow in their father's footsteps and take on senior positions in what would become a global company.

To find out more about the history of LATICRETE, visit our website here.

Celebrating 65 Years

 

As we continue to celebrate 65 years of LATICRETE, we look back at this interesting little piece of history. This photo shows the view from the break room in the very first LATICRETE factory.

In the beginning it was just this small facility in Bethany, Connecticut. LATICRETE has come so far since our humble beginnings. 

Today, with 3 family generations later, LATICRETE operates in 100 countries, with 1800 team members, and with 65 years of history shaping and setting industry standards, LATICRETE is the name architects, designers, and professional installers know and rely on. We couldn't have done it without 65 years of support of our loyal customers.

To find out more about the history of LATICRETE in Australia, visit our website here

New Stockist on the Sunshine Coast

Welcome to the LatiFamily

We are excited to announce Phil's Tile Warehouse in Noosaville, QLD now stock LATICRETE tile & stone installation materials. Head in-store and chat with the friendly team about LATICRETE products.

Address: 8 Eenie Creek Rd, Noosaville, QLD

Phone: 07 5470 2434

LATICRETE is proud of its commitment to supply tilers with the most up-to-date information and products available in the ceramic tile and stone installation industry today.  We engineer our products to be fast and productive for the tiler to install. Interior, Exterior, Commercial, Residential, Industrial—at LATICRETE, we cover it all!

Our dedication to the improvement of building materials is evident in the advancements we’ve been able to achieve in the areas of waterproofing, soundproofing, floor warming, adhesives, mortars, grouts, and more. Our focus and commitment to solving common problems and never settling for “good enough” has allowed us to make significant advancements that are enjoyed worldwide.

Our focus has always been multi-faceted—develop products which answer problems that have plagued people for years, and engineer these solutions to be cost-effective, easy to install, and provide years of trouble-free enjoyment. From do-it-yourself to contractor, we develop building products that save time, save money, are easy to install, and deliver consistent and effective results.

Contact LATICRETE to discuss your next project or for technical support - Call 1800 331 012 or email: sales@laticrete.com.au

United Tile Celebrate Grand Opening With LATICRETE

Daniel (right) and Jason (left) Rothberg

For 40 years United Tile have been a LATICRETE distribution partner for the Pacific Northwest USA. Joining their existing Portland branch, United Tile recently celebrated the grand opening of their new showroom in Seattle with a memorable grand opening event. LATICRETE was represented by Rothberg family members Daniel and Jason Rothberg (pictured above) 

David Rothberg, LATICRETE International CEO, shared a statement sent to him after the event:

"David, we were delighted to have an impressive delegations from LATICRETE. I was particularly pleased to meet your sons - both very impressive young men with a wonderful sense of humor.." - Ken Wiedemann, United Tile Chairman.

Congratulations United Tile in the grand opening of your new branch!

We on the Hunt..

Distributors and Construction Supply Companies offer patented,
proven resinous flooring system from LATICRETE Spartacote

HP SPARTACOTE® distributors enjoy several benefits by partnering with the leader in resinous flooring systems. Distributor benefits include:

• Excellent in-field customer support on jobs
• World-class training by our polyaspartic and resinous flooring experts
• Product expert sales calls before, during, and after
• Fabulous marketing tools and collateral to help you sell more
• Specifications ready for the design community
• Offering patented, proven polyaspartic flooring systems to commercial, industrial, and residential markets

LATICRETE Spartacote sells its high performance polyaspartic concrete coatings through a network of worldwide distributors. Our distributor partners are knowledgeable, they host regular polyaspartic trainings, and they maintain product inventory for their contractor customers. Additionally, they help out with specs and sales calls for our resinous flooring systems.

LATICRETE Spartacote currently seeks additional distributor partners. Here is what we are looking for:

• A distributor who will maintain stocking levels
• A distributor who will host regular polyaspartic training sessions
• A distributor who will keep up-to-date with the concrete coatings industry
• A distributor who will work with the LATICRETE Spartacote Technical Sales Representative on product offerings
• A distributor who will provide in-store product support as needed

If you think your construction supply company is ready to partner with LATICRETE Spartacote, please contact us today at 1800 331 012 or email us at info@laticrete.com.au We look forward to hearing from you.

The Dealers Choice in Grout

Warren Miller, LATICRETE QLD Sales Rep with Matt from Top Tiles Underwood

LATICRETE Technical Sales Reps, Nick Collett and Mitchell Haw

SPECTRALOCK "StainProof" Grout

SPECTRALOCK® PRO Grout is a patented, high performance epoxy grout that offers colour uniformity, durability and stain resistance with extraordinary ease of use.

Designed for use on ceramic tile, glass tile and stone applications, both residential and commercial. It can be used both interior and exterior on floors and walls. Ideal for re-grouting applications, SPECTRALOCK PRO Grout is perfect for swimming pools, fountains and other wet area applications.

With SPECTRALOCK Grout DAZZLE™ there are a lot of combinations of "StainProof" grout available for your installation - not to mention the glow-in-the-dark component! Click here for more information.

Contact us to request your FREE sample or request our paper Grout Colour Chart. Our Grout and Sealant Colour Chart is also available as a PDF online to view or download.

Are you a Distributor in need of upgrading your LATICRETE Grout Channel Kit?  Contact us here or call your local LATICRETE Technical Sales Rep on 1800 331 012 for more information.

P550 Crackerbox with LATICRETE Logo!

P550 Crackerbox boat proudly displays the LATICRETE logo. The race took place in Wheatland, MO, USA by a valued LATICRETE Tile Contractor - Premier Tile & Marble.