Celebrating 65 Years

 

It's Throwback Thursday once again, and in celebrating 65 years of LATICRETE we're taking you back to 1967. This photo is of our founder, Dr. Henry M. Rothberg and his wife, Lillian R. Rothberg on a flight to Europe in 1967.

During the 1960s, the Rothberg family would make several such trips across the Atlantic to conduct business with their new international partners. The company's first overseas expansion came through a deal with German ceramics manufacturer Villeroy & Boch.

From there LATICRETE grew and expanded to Australia several years later when an importer of Italian glass mosaic tiles required a solution for installing glass mosaic tiles to high-rise building facades. LATICRETE had the solution.

LATICRETE is the name architects, designers and professional installers know and rely on. 

To find out more about the history of LATICRETE in Australia, visit our website here.

Celebrating 65 Years

 

We're continuing to celebrate 65 years of LATICRETE, and this week we're showing off this photo from the 1980s. Here, Henry B. Rothberg is giving a live, on-site demonstration of how to use LATICRETE products.

This demonstration may have happened 40 years ago in far-off Hawaii, but LATICRETE Technical Sales Representatives are still giving these same demonstrations on job sites all over Australia. It was important for our founders that installers weren't just buying our products, but were equipped with the knowledge necessary to use them to their full potential, and this is a lesson from our founders that we still put into practice every day.

To continue reading more about the history of LATICRETE in Australia, click here.

To arrange a product demonstration or customised training experience for you and your team, call us on 1800 331 012 or email us here.

Celebrating 65 Years

 

In continuing the 65th anniversary of LATICRETE we've got another retro shot to share with you! 

In the mid 1970s, Henry B. Rothberg spent over a year driving across the USA. He spent this time forging connections with prominent figures in the tile industry, and helped grow the LATICRETE brand with distributors across the country. The spirit of Henry's year-long road trip is still reflected in our business today - our Technical Sales Representatives continue to call on distributors and job sites across Australia to forge the connections and manage the relationships that make this company what it is today.

To continue reading more about the history of LATICRETE in Australia, click here. 

LATICRETE Meeting in India

LATICRETE International Management Meeting 2017 

Faisal Salem, Vice President of LATICRETE Int. with
Erno de Bruijn, President & COO of LATICRETE Int.

Neil Warden with Emma Tschannen - LATICRETE Australia

Daniel Rothberg, Faisal Salem and Simone Meadows

2017 LATICRETE Int. Meeting 

Last week Emma Tschannen, General Manager and Neil Warden, National Sales Manager from LATICRETE Australia spent time in India attending the International Management Meeting which hosted LATICRETE team members from all over the globe. 

Featured in the above photo is Daniel Rothberg and Simone Meadows, 3rd generation of the Rothberg family, and employees of LATICRETE Int., had also attended the meeting.

The group had the opportunity to experience some of the local traditions by learning an Indian dance and practicing yoga! 

LATICRETE Australia Adventure Continues

Busy as a Bee...

So far Neil's travels in the USA have included the North American Sales Meeting, educational seminars, product demonstrations, hands-on training at the LATICRETE Factory in Texas and some fun with team dinners and bowling. 

LATICRETE Australia National Sales Manager, Neil Warden, has also had the opportunity to spend some time on various job sites.

Neil has enjoyed tasting the foods and delicacies while exploring the local areas as well!