Thursday, 28 February 2013

LATICRETE DO Architectural Details & Specifications!

We Do Details and Specifications

We are your Technical Consultants regarding tile & stone installations. Call upon us to visit your office or job site! We consult and then prepare Architectural Details & Architectural Specifications for your specific project.
Visit or contact us: or call Free Call:1800 331 012.

Wednesday, 27 February 2013

LATICRETE International General Manager Visits Australia

Sujit demonstrates a product used in the UAE - LATICRETE 302 
Sujit Singh on a job site in Burwood, NSW with some contractors

LATICRETE RAK Co. LLC General Manager, Sujit Singh is currently in Australia. Sujit attended the National Sales Meeting in HQ, Queensland last week and demonstrated a product which is currently manufactured and distributed through out the entire Middle East and Africa, LATICRETE 302 Waterproof - click here for more information on this material.

Sujit was in Sydney this week visiting some of our customers and is now in Melbourne to learn and also share in his experiences and knowledge with our LATICRETE Technical Sales Representatives. 

It does not matter where you are in the world - at LATICRETE we have manufactured and marketed materials, methods and solutions for installing ceramic tile and stone for over 50 years. LATICRETE materials are maintenance free and are guaranteed to perform in all conditions. The LATICRETE range includes ceramic tile adhesives, stone adhesives, waterproofing membranes, stainless grouts and tile cleaners.

Click here or call our Technical Sales Representatives on 1800 331 012 for more information on our system warranties and innovative LATICRETE materials for installation tile and stone.

Tuesday, 26 February 2013

Doug Gardiner "Swears by" LATICRETE

Doug Gardiner, Celtic Commercial Tilers chooses

Look what Thin-Set he selected !

Owner of LATICRETE, Henry Rothberg sent the below email when he was travelling with our LATICRETE Technical Sales Representatives in Victoria:

Recently at Johnson Tiles we started to chat with him. I thanked him for selecting a bag of LATICRETE Gold.

He said that he "swore by" the workability and performance of LATICRETE products.

It turns out that I met this guy back in the late 1980s early 1990s when he was working on the installation crew doing the tile work at a local shopping centre!

I was on that Job site to explain / demo LATICRETE 4237 - and he remembered this!

Just goes to show that LATICRETE materials are made of quality and engineered to last, just like our customers!

Wonder what our MARCH Promotion will be? Only 4 more days to go, to find out...

Monday, 25 February 2013

LATICRETE Australia National Sales Meeting

LATICRETE Australia Technical Sales Reps: Nick Collett,
Bill Katsikanisand Alex Kralefski 
LATICRETE Technical Sales Manager, Fred Gray upskilling the team on
LATICRETE 125 Sound & Crack Adhesive

The Team all paying attention and eagerly watching the demo
Nick Collett aka "The Duck Man" is mixing a COMPETITIVE
product that requires a "duck mask"
Henry Rothberg, Nick Collett & Reuben Craig
The Marketing Team: Wendy Esplin, Dom Di Cenzo & Shea Charlish

Alex Kralefski and Nick Collett share their experiences with the LataTeam
Glenn Mannix, "You just cant beat LATICRETE 4237"
Alex Kralefski demonstrating to the team how our customers
will get more for your Dollar 

Just some of the photo's of the recent LATICRETE Australia National Sales Meeting recently held at HQ, in Brisbane.

The Sales Meetings are really Technical Seminars which are three full day of intensive training programs specifically designed for LATICRETE Technical Sales Representatives.  We work to fine tune the skills of our team and their efforts calling on ceramic tile and stone industry professionals such as tile shops, tilers and tile contractors as well as other construction industry professionals.  Our meetings focus on methods, technologies, products and materials to help our customers to improve their profitability and increase their productivity.

Contact a LATICRETE Technical Sales Representative for a FREE demo, FREE sample or advice on our materials or a project you may be working on. Call 1800 331 012.

Friday, 22 February 2013

LATICRETE & New City Ceramics CAN Help!

LATICRETE Consult & Prepare Architectural Details & Specifications

Peter Fox of New City Ceramics and Bill Katsikanis from LATICRETE Victoria, chatting about technical support and specification programs for architects. LATICRETE is New City Ceramics choice in technical support and installation architectural specifications and Details provider for architects 

LATICRETE is your Technical Consultants regarding tile & stone installations. Call upon us to visit your office or job site! We consult and then prepare Architectural Details & Architectural Specifications for your specific project! 

Our System Warranties give you peace of mind with our high-quality, world renowned LATICRETE products. When selecting the installation system for your project, consider the value and peace of mind that a LATICRETE warranty can bring.

LATICRETE provides comprehensive warranties covering commercial, residential, and industrial projects around the world. However, our best guarantee is over 50 years of experience with industrial, commercial and residential installations in every imaginable climate.

For more information click here, contact a LATICRETE Technical Sales Representative here or call 1800 331 012!

Thursday, 21 February 2013

Reno Disaster

On a recent Australian TV program, A Current Affair aired a documentary called, "Reno Disaster" Be sure this doesn't happen to you! Click here to watch the recording.

To avoid a situation like this, it would be in your best interest to contact the Australian Competition & Consumer Commission to obtain a list of the registered builders across Australia, in their Consumer & business directory -

LATICRETE are your Technical Consultants regarding tile & stone installations. Call upon us to visit your office or job site! We consult and then prepare Architectural Details & Architectural Specifications for your specific project.
Visit or contact us: us or call us on 1800 331 012.

Wednesday, 20 February 2013

Razzle Dazzle

Add Dazzle to SpectraLOCK "Stainproof" Grout!

LATICRETE SpectraLOCK Grout is a patented, high performance epoxy grout which offers excellent color uniformity, durability, stain protection, and beautiful, full grout joints in an easy-to-use, non-sag formula.

LATICRETE SpectraLOCK Dazzle is a unique design component that adds metallic and "Glow-In-The-Dark" enhancements to SpectraLOCK Grout. These high-end design elements offer limitless imaginative applications. Use Dazzle on walls and floors. Add a metallic look to plain tile and stone. Accentuate metallic tiles, glass tiles, mosaics, stone and listellos with Dazzling colour combinations. Use Dazzle in your pools and spas. Use Glow in your bathrooms, hallways and entryways. For use in interior and exterior applications on floors and walls.

Click here for more info. For a free sample, demo, copies of our Dazzle Brochures or to speak to a LATICRETE Technical Sales Representative call 1800 331 012 or click here to contact us.

Tuesday, 19 February 2013

SpectraLOCK Dazzle Mosaic Art

Incredible Works of Mosaic Art at the recent Laticrete Surfaces booth in the U.S.A
Featuring SpectraLOCK Dazzle
Click here for more information on LATICRETE SpectraLOCK.Call our LATICRETE Technical Sales Representatives on 1800 331 012 or contact them here for more information or to arrange for a FREE sample or a demo.

Monday, 18 February 2013

More Mosaic Art

Terraces of Phoenix ABHOW Foundation
Message from Mosaic artist: 
Here is another mosaic project using LATICRETE.  This project is a sponsor wall in collaboration with Presentation Design Group who builds the walls, named glass panels, frames, etc.
This project is located at the Terraces of Phoenix ABHOW Foundation community in Phoenix, AZ.
Kim Emerson
Kim Emerson Mosaics, LLC
San Diego, CA
(619) 379-1123

Friday, 15 February 2013


Back Butter Buddy
Click on the image to view the video
And now for the Rest Of The Story:

Message from a tile guy to Henry B Rothberg who is a clever inventor:

TO BB or Not to BB, That is the question       
 by tile contractor Phil Green
Shakespeare said it a little different in the opening of Hamlet. But, if he was talking about the concept of back-buttering tile, he may of stated it as above.
Back-Buttering tile may not of been an issue in his day but it is still debated among seasoned tile setters in 2013.
To educate, or refresh what is meant by “Back-Buttering”. The phase Back-buttering describes the process of applying a thin layer of thin set adhesive to the back of the tiles using the flat side of the trowel .This is done in an attempt to provide as close to 100% coverage of the setting mortar to the tile just prior to setting it into the combed thin set that has been applied to the surface wished to be tiled. The objective here is clear. Set the tiles in such a way to reduce the possibility of failure. Many factors must be taken into account in every tiling situation, and no two installations are exactly the same.  
The folks in tile industry have provided us with many exciting choices these days. Many of the tiles are large format tile. The TCNA ( Tile Council of North America ) and the NTCA (National Tile Contractor’s Association ) describe large format tiles as “any tile measuring 15 inches or more on any one side.” With these types of tiles it is VERY important to apply enough supporting adhesive under them. One of the best ways to insure proper amount - and coverage - to these tiles is by back-buttering them. All natural stone products also need to be back-buttered. Travertine, marble, granite, slate …. etc. are “natural” materials. Many have voids in the reverse side of the materials. By back-buttering these types of tiles the installer is filling in these voids giving additional strength to the weaker areas. This is again done in the attempt to achieve the original goal, “Set the tiles in such a way to reduce the possibility of failure.” 
think by now you have figured out which side of the fence I have landed on.
I can’t see why an installer wouldn’t back-butter every tile he or she installed.
The additional time it takes to back-butter tile can be greatly reduced safely by using a tool called, “The Back-Butter Buddy.“ Tiles can be stacked safely and securely onto the tool and with a simple spinning action, thin set can by applied to the tiles.
Phil Green

Wednesday, 13 February 2013

It Should NOT Look Like That!

Stone Veneer - Missing a few pieces!

Stone veneer installed with conventional "normal" Portland Cement / Sand Mortar

Jobsite mixed & bagged conventional PC/ Sand mortars usually have good compressive strength but poor or marginal bond strength.  They make poor quality bonding mortars for installing thin stone veneers.

A better choice would be a factory prepared, engineered, adhesive mortar.  An adhesive mortar as part of a Masonry Veneer Installation System.  Something like LATICRETE MVIS mortars !

Click here for more info and to see a quick video.
Contact a LATICRETE Technical Sales Representative on 1800 331 012 or click here.

Tuesday, 12 February 2013

Dealers' Choice

Contractors' Choice Also !
Ease of application, productivity and the incredible overall durability and performance of SpectraLOCK "StainProof" grout results in this being the Dealers' and Contractors' Choice across the USA and around the world !
Click here for additional product info or to watch an installation video.
Click here if you would like one of these labels / stickers for your front door or display area.

Monday, 11 February 2013

Surfaces Trade Show

Henry & David Rothberg 

Second Generation LATICRETE 

LATICRETE International is a family-owned, world-wide manufacturer and marketer of globally proven construction solutions used in residential, commercial and industrial applications. For over 50 years LATICRETE has provided the technology, products and experience to make innovative, permanent installations and repairs for the construction market. Architecturally specified and professionally endorsed by contractors, LATICRETE people & products offer a dedication to quality that results in globally proven solutions for virtually every application.

The 50-plus year history of LATICRETE International is shaped by numerous industry firsts. Among our many pioneering achievements are:
- The creation of thin-set adhesives 
- The creation of thin, load-bearing waterproofing membranes 
- The development of sound & anti-fracture one step adhesive mortars 
- Industry-leading technical services & support 
- Achievement of low-VOC GREENGUARD certifications
- Introduction of the comprehensive LATICRETE MVIS system for the installation of adhered masonry veneers
- Establishment of the LATICRETE SUPERCAP joint-venture, providing a cost-effective method of finishing new concrete or capping existing slabs

Read more - click here.

Saturday, 9 February 2013

Gorgeous LATI-Baby Nathan

Rosco the Lunch Truck man, has been providing lunch to LATICRETE Australia, QLD for approximately 5 years now.

We are pleased to announced Rosco and his partner Sharon celebrated the birth of their baby boy.

Little Rosco (real name Nathan) and mum are both doing well.  

We received the following email from Rosco: "Nathan chillin in his laticrete gear! Cheers! A little big at the moment, no doubt he will grow into it fast! Thanks again!"

Friday, 8 February 2013

Nothing Bonds Like...

LATICRETE 310 Rapid Stone Adhesive

Absolutely amazing - it can only be LATICRETE LATAPOXY 310 Rapid Stone Adhesive!

LATAPOXY 310 Rapid Stone Adhesive is a two component, high strength epoxy adhesive.  Engineered, formulated and optimized for the spot bonding fixing method of installing tile and stone on vertical surfaces. LATAPOXY  310 Rapid Stone Adhesive maintains its non-sag consistency at high working temperatures up to 35°C. Interior, exterior, wets areas, dry areas. Walls, ceilings and soffits.

Click here for more information. Contact a LATICRETE Technical Sales Representative by clicking here or call 1800 331 012.

Thursday, 7 February 2013

"Hours To Sunset" WOW Mosaic Mural

Hours To Sunset - Mosaic Mural

An absolutely incredible mosaic mural - installed by Iain Middleton and his team from V-vo Architectural MosaicsPhoto credits: Nic Montagu.

The mosaic mural is featured at The University of Western Australia in celebration of the University's centenary.

Iain and his team from V-Vo Architectural Mosaics started with the construction on 
27 December 2012 and it took 27 days to complete with the unveiling on 22 January 2013.

LATICRETE Hydro Ban was used as a Crack Suppression membrane - click here for more information.
LATICRETE 335 Premium Flexible Adhesive was used as the thin-set adhesive for bonding the tiles - click here fore more information.

Click here for more information on "Hours To Sunset."
Click here to view the gallery of V-vo Architectural Mosaics.

Wednesday, 6 February 2013

World of Concrete

See us in Las Vegas !

The WOC (Word Of Concrete) is the industry's only annual international event and concrete conference dedicated to the commercial concrete and masonry construction industries.  Click here for more information on this event.
Click here for more information regarding Laticrete DryTek products exhibited at the WOC.
Click here for more information regarding Laticrete MVIS products exhibited at the WOC.

Aussies Hold'em in Texas

Texas Hold'em Tournament in special Memory
So serious...the pressure is on!!!
Awesome experience!
While in the USA, Alex Kralefski and Nick Collett, LATICRETE Australia Technical Sales Representatives got the opportunity to attend the NASM (North American Sales Meeting). 

Nick also took part in the Texas Hold'Em Tournament and came in Second place...way to go Nick!!!