Wednesday, 29 February 2012

Swimming Pool Design Manual

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We are your consultants regarding installation materials, methods & techniques for tiled Swimming Pools.

Comprehensive technical support backed up by in-depth experience supports field and jobsite proven Laticrete products for tile and stone installations in pools, spas, fountains, water features and wet areas.

The Tiled Swimming Pools, Fountains and Spas Technical Design Manual is available in print form as well as eBook format in English and has recently been released in a Swedish language version.

Click here to access the Flash and PDF eBook versions.
Click here to request a printed copy
Click here to request technical support or additional information regarding your tile or stone clad swimming pool, fountain, spa or water feature.

Sales & Marketing Tools

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Does your exisiting supplier Help You Sell ?
Does your existing supplier provide you with a wide range of Sales & Marketing Tools ?
Laticrete provides an extensive library of sales and marketing tools to help you sell and to help you grow your business.
We provide an entire catalogue of sales & marketing tools - click here to request a copy.

Tuesday, 28 February 2012

Rock Solid Tile Pool

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Full Laticrete System Pool installation in progress - Render, Waterproof Membrane, Tile Adhesive, Grout installed by Rock Solid Tile.

Rock Solid Tile specializes in pools.

Laticrete Specializes in pools - click here to access the Swimming Pool Technical Design Manual

BBQ For Dinner ?

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Part of my BBQ books library thanks to a friend

Monday, 27 February 2012

Training & Educational Programs

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Training & Educational Programs - For Tilers, Tile Contractors, Tile Shops, Architects. Send an email to or visit our website for more information or for an invitation to attend !

Showers - A Laticrete System Approach

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A Laticrete System Approach to Residential & Commercial Showers
A System of compatible, proven products that work together to provide a durable, long term, problem-free shower tile or stone installation.
Covered by a comprehensive Laticrete System warranty
Chat with your local Laticrete Technical Sales Representative (TSR) or with our Technical Services team regarding recommendations, drawings, details & specifications for your shower installations.  Click here to contact your local Laticrete TSR. Click here to contact the Laticrete Technical Service team.

Sunday, 26 February 2012

A System Approach

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CityCenter Las Vegas - click here for more info

A Laticrete System Approach to water features, water walls, fountains.
Click here to request a design brochure

Saturday, 25 February 2012


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Latapoxy 310 provides incredible productivity when used for installing large module tile and stone on facades and walls. And, Latapoxy 310 is a valuable and useful product for job site repairs and installations of tile and stone.  Available in Normal and Rapid versions.
Click here for more information.

Friday, 24 February 2012

A Letter to My Son

Dr Henry M. Rothberg, founder

"Daddy will certainly be interested in this. No question-he did pave (tile?) the way all around the world! It must be very exciting for you to be told "this is your father's work". You are building on a good strong foundation of almost 50 years of familiarity with LATICRETE. You are so much like him, Henry, like daddy, you are LATICRETE's prophet.
love, Mom."

The above letter was written to Henry B. Rothberg recently from his Mother. We wanted to publish the letter for all to read (unbeknownst to Henry Jr) to show the strength and pride of a family united by one man's dream.

Thursday, 23 February 2012

Research chats with Sales

Dr Patel with Nick Collett

Dr Patel, LATICRETE Australia Research & Development Chemist chats with Nick Collett LATICRETE QLD Technical Sales Representative regarding ongoing testing and quality control endeavours. They are examining test sample preparation of LATICRETE Hydro Ban thin, load bearing waterproof membrane.

LATICRETE Hydro Ban is part of the comprehensive LATICRETE System of Tile and Stone installation materials. For more information on LATICRETE Hydro Ban, click here.

LATICRETE has a multitude of innovative products, from the grout in the face of the tile work – available in a rainbow of colours, to the thin, high strength, shock and chemical resistant adhesive behind the tile work. Also the thin waterproof membranes used in wet areas and the sound control materials used in high and medium rise construction. The LATICRETE System offers the Architect, Engineer, Builder and Tile Contractor global technologies and is field and jobsite proven for over 50 years around the world.

Wednesday, 22 February 2012

Enoggera Army Base Swimming Pool Under Construction

Enoggera Army Base Swimming Pool under construction with Crystal Pools as the builder and Ceramic Solutions as the contractors. This impressive pool used and is using the following LATICRETE Products:

  • LATICRETE 4327 Latex Admix with LATICRETE 211 Crete Filler Powder
  • LATICRETE 3701 Grout & Mortar Admix was used in the render
  • LATICRETE SpectraLOCK PRO Grout and LATICRETE PermaColor Grout

Stay tuned as we document the progress of this spectacular project!

Tuesday, 21 February 2012

Continued Growth

A large array of LATICRETE productivity
enhancing products immediately available

The LATICRETE warehousing and training centres infrastructure continue to grow to better support the needs and requirements of the Australian Tile Industry.

In-depth inventory to provide ready access to LATICRETE materials and methods.

Monday, 20 February 2012

Low Compressive Strength Tile Adhesive

Cracked, Crushed Tiles

When tiles are installed with soft or low compressive strength tile adhesives in moderate or heavy duty traffic areas, cracked or crushed tiles can be the result.

Specify and install tiles with suitable, durable, load bearing tile installation materials.

Specify or chose the LATICRETE System. Proven long-term performance in Australia and Globally.

Technical or installation questions? We'll provide jobsite visits, written specifications, architectural details and installation recommendations to ensure long term performance of tile and stone on your project.

Click here to request technical support or call 1800 331 012 in Australia. Globally call +1 203 393-0010 ext 235.

Sunday, 19 February 2012

Lunch at the Sydney Fish Market Today

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Sydney Fish Market hosts a virtual festival of seafood every single day

SFM is the largest market of its kind in the Southern Hemisphere and the world's second largest seafood market in terms of variety outside of Japan. A working fish market, SFM sources product both nationally and internationally and trades over 14,500 tonnes of seafood annually - with up to a hundred species traded every day.

Lunch was GREAT ! An assortment of fresh seafood and fresh bread.  And good company.

Saturday, 18 February 2012

Mystery Photo

Mystery Photo
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What Is It & Where Is It ?

Friday, 17 February 2012

A Great Glass Tile Installation

LATICRETE PermaColor Grout for great grout
colour uniformity and durability and
LATICRETE Glass Tile Adhesive engineered for
extremely low shrinkage and non sag installations
of glass mosaic and large module glass tiles.
LATICRETE® Glass Tile Adhesive is a one-step, non-sag, polymer fortified adhesive mortar that is specifically formulated for use in glass tile applications. LATICRETE Glass Tile Adhesive has great workability and produces an ultra white finish that enhances the look of glass mosaics, glass tile, and most any translucent tile or stone. LATICRETE Glass Tile Adhesive is GREENGUARD certified for low VOC. LATICRETE Glass Tile Adhesive can also be used with porcelain or ceramic tile. Click here for more info.

LATICRETE® PermaColor™ Grout offers the maximum performance available in a cement-based grout, providing consistent color and Microban® to resist stain-causing mold and mildew. LATICRETE PermaColor Grout is easy to install – just mix with water. LATICRETE PermaColor Grout is ideal for floors and walls in both interior and exterior installations. When you must use a cement-based grout, choose LATICRETE PermaColor Grout. Click here for more info.

Thursday, 16 February 2012

Industrial Grade Floors

Fast food restaurant

Industrial grade floors require industrial grade adhesive and grout, not just ordinary PC/sand products for long term performance.

These floors require the performance of LATICRETE LATAPOXY and LATICRETE SpectraLOCK PRO Grout.  Proven performance in Australia and Globally!

Click here for addition information.

Click here to request a customised specification and details for your project.

Wednesday, 15 February 2012

LATICRETE Victoria Hero

Kevin Meyer - LATICRETE Melbourne Warehouseman

The new LATICRETE Melbourne area warehouse and training centre facility is the responsibility of Kevin. Kevin's commitment to prompt, accurate customer service, order handling and inventory management supports the efforts of the LATICRETE Field Technical Sales Representatives and the product needs of local tile shops, tilers and tile and stone contractors.

Contact details:
26 Vella Drive
Sunshine West VIC 3020 

Toll Free Phone: 1800 331 012 
Toll Free Fax:​ 1800 808 549  

Tuesday, 14 February 2012

Seen on Jobsite

LATICRETE 317 Thinset Adhesive fortified with LATICRETE 101 Rapid Set provides installation of pavers that can be opened to traffic fast. Install tiles and grout in one hour and open to foot traffic in 6 hours.

Click here for more information on rapid tile adhesives.

Monday, 13 February 2012

Richard in a LATICRETE Training Session

Richard in a LATICRETE Training Session

This wonderful photo of Richard C. Wood (LATICRETE Australia Sales & Marketing) was taken at our recent LATICRETE Australia; Sales, Marketing & Training Conference.

LATICRETE Australia intensive training programs are specifically developed for ceramic tile and stone industry distributors, dealers and other industry professionals who want to improve their profitability and increase their productivity as they become familiar with LATICRETE products. Experienced faculty utilises both classroom instruction and hands-on product demonstrations. Attendees also have the opportunity to meet with key LATICRETE personnel.

For more information, click here or call 1800 331 012.

Friday, 10 February 2012

StainProof Grout

StainProof Grout display with incredible potential - better grout for the customer, better profit for the tileshop and the tiler.

For additional information:
Australia and New Zealand click here.
Globally click here.

Thursday, 9 February 2012

LATICRETE 335 Adhesive Used at QUT

This beautiful granite paving was laid by “Bland 2 Brilliant” and used LATICRETE 335 Adhesive at QUT Garden Point Campus, QLD. A full demolition of the existing pavers was undertaken and then replaced with the granite paving stone.

LATICRETE 335 Adhesive is a flexible cementitious high performance bagged powder to be mixed with water to install low absorption ceramic tile, porcelain tile and natural stone using the thin-set method of installation. Exceeds the requirements of AS4992.1&2 classification C2TES1. Excellent for exterior and underwater applications, superior bond to masonry.

For more information, click here.

Wednesday, 8 February 2012

Vince of Ital Ceramics Visits Kody and New LATICRETE Training Centre

Kody (VIC Technical Sales Rep) & Vince (Ital Ceramics)

Vince promotes, markets and sells LATICRETE Products and features LATICRETE on his t-shirts!

Visit Vince at his shop in Brunswick East, for your LATICRETE Product needs, and an Ital Ceramics - LATICRETE t-shirt!

Ital Ceramics:

263-265 Lygon Street
Brunswick East VIC 3057
Ph: 03 9387 5911

Tuesday, 7 February 2012

Job Site Visit

Fabian (Tiler), Alex (VIC Technical Sales Rep)
and Rebecca (LATICRETE Marketing Associate)

The LATICRETE VIC Team spent the morning visiting the job site for the TV series, The Block. There was so much action, and Fabian the Tiler was kind enough to stop working for a short time to talk to the team about the series and answer any questions. Fabian has used LATICRETE Products for many years, and it was great for the team to see them on a TV set!

Monday, 6 February 2012

Handsome Dude with MVIS

Alex Kralefski (VIC Technical Sales Rep) shows-off the informative and innovative MVIS (Masonry Veneer Installation System) Display Board.

Sunday, 5 February 2012

Marketing at Work

Shea Charlish - LATICRETE Australia Marketing
At our recent Sales, Marketing and Training Conference, many new and exciting products were demonstrated. The first in line to try the innovative stain proof grout, LATICRETE SpectraLOCK PRO Grout, was Shea Charlish (LATICRETE Australia Marketing/Graphic Design.)

Shea was quoted as saying: "I LOVE SPECTRALOCK!, it is the most amazing product, it is SO easy to use, you can add Dazzle (to make it sparkle as I did) and the BEST part is that it won't stain - say hello to a clean looking bathroom!" 

LATICRETE SpectraLOCK PRO Grout is extremely easy to use, to clean up and looks amazing all the time. For more information on LATICRETE SpectraLOCK PRO Grout, click here.

Saturday, 4 February 2012

New Zealand WINS!

LATICRETE PTY LTD held a three day Sales, Marketing & Training Conference in the Brisbane Head Office. An exciting Sales & Marketing Competition was held and the prize pack (in a LATICRETE 4237 Pail !!) was awarded to Mike Herrick, our LATICRETE specialist in our New Zealand Agency. Well done Mike!

Thursday, 2 February 2012

LATICRETE Australia Moves into New Expanded Facility in Melbourne

BREAKING NEWS: The new LATICRETE Warehouse is located in the Sunshine West area of Melbourne with immediate access to nearby motorways. In addition the new LATICRETE Facility is equipped with a large modern training center containing classroom and hands-on product usage areas.

26 Vella Drive
Sunshine West VIC 3020 

Toll Free Phone: 1800 331 012 
Toll Free Fax:​ 1800 808 549  

Wednesday, 1 February 2012

Mosaic Art- MAANZ Symposium

MAANZ Symposium 2011, Tanunda, Barossa Valley, South Australia
A great place for mosaics, symposium, wine, and relaxation. 

(Sandy Robertson)

Click here for more work by Sandy Robertson.

MAANZ was established in March 2002 to promote the Mosaic Artform and Artist (both professional and enthusiast). Click here for a link to MAANZ homepage.