Friday, 30 March 2012

[Competitor] Adhesive-FAIL

LATAPOXY might have been revolutionary, but apparently people don't even realise what it does, even now. Below are images of a major Adhesive FAIL.
This job was spot fixed in a competitor's cement based adhesive which has failed within 18 months!
This home is in Mermaid Waters beach side of the road, a multi-million dollar property. If it had been laid with LATAPOXY this would not have happened.
Shouldn't it  be done right the first time rather than requiring a return to FIX a problem?

Tile size was 600 mm x 300 mm going up the entire exterior facade of this chimney.

For more information about our LATAPOXY products and our specialised adhesives, click here!

Thursday, 29 March 2012

Wednesday, 28 March 2012


MVIS: Masonry Veneer Installation System.

LATICRETE has developed an enhanced system of Adhered Veneer Installation products to improve upon the traditional methods of installing stone and thin brick veneers. The LATICRETE MVIS Masonry Veneer Installation System is a complete installation system that has factory controlled quality and comes with labour and materials warranties. The LATICRETE MVIS is designed to offer complete solutions for adhered masonry veneers. It offers a comprehensive quality controlled installation system. Utilising proven materials, LATICRETE MVIS products include a revolutionary waterproofing membrane, polymer fortified adhesive mortars that provide non-sag performance, a scratch and brown coat mortar, a masonry pointing mortar and a 100% silicone sealant.

Click here for more information about MVIS.

Tuesday, 27 March 2012

Incredible Pools

Jimmy Reed really takes pride in his work and his pools are nothing short of spectacular. Jimmy is a committed user of the total LATICRETE System for his pools.
Jimmy Reed

Click here to check out some of his work. Let me tell you, it is really worth the time to view them! Incredible!
To view the Technical Design Manual for swimming pools, click here, to download it, click here.

If you would like a copy emailed to you or would like more information about our LATICRETE System for pools, email us at

Sell Sheets

Below are some more, beautiful sell sheets for LATICRETE LATAFLEX Gold Adhesive and LATICRETE Glass Tile Adhesive. As promised, more will be posted soon. Keep checking back for updates and new sell sheets!

For more information regarding LATICRETE LATAFLEX Gold Adhesive and to view the data sheet, click here.

For more information regarding LATICRETE Glass Tile Adhesive, and to view the data sheet, click here.

If you would like any of the sell sheets emailed to you, please send the marketing department an email at

Monday, 26 March 2012

America's John Striednig Visits Australia

LATICRETE International headquarters' own, John Striednig, visits Australia. First visiting Sydney, then eventually making his way to Victoria and Brisbane, John is can be seen enjoying fresh seafood with Fred Gray at the Sydney Fish Market this past weekend.

Welcome to Australia John!!

John Striednig (Director of SPD) and Fred Gray (Technical Service Manager) enjoy fresh fish at the Sydney Fish Market.

John served for a number of years as the LATICRETE Regional Manager for the Texas region with our Architectural Products Division (APD) which is responsible for the regular LATICRETE products, however, John is now the key person responsible for our Speciality Products Division (SPD) which includes the MVIS product line.
John is currently the Director of our SPD and is visiting Australia to exchange ideas and share his LATICRETE experience. He is a seasoned and experienced manager with an extensive background and knowledge of tile and stone installation materials, ethics and technologies.

Located in Queensland, the new Enoggra Army Barrack pool is utilising LATICRETE products for their installation!

They are now using LATICRETE 211 Crete Filler Powder with LATICRETE 4237 Latex Additive for the wall and floor. For the grout, they are using LATICRETE SpectraLOCK PRO Grout to a depth of 1.2 metres and LATICRETE PermaColor below 1.2 metres. LATICRETE 3701 Mortar Admix was used for the render.
The pool is 3.6 metres at its deep end. Aside from being used for recreation and fitness, the pool will also be used for search and rescue training.

Some LATICRETE 211 Crete Filler Powder spotted at the site! 
Boxes of LATICRETE SpectraLOCK PRO Grout.

This pool is incredible in size, length, width and depth! Will be incredible once its completed!

This is a follow up blog to this post back in late February!

Friday, 23 March 2012

Bethany, CT Training Seminar

With the expansion of the Bethany, CT LATICRETE Headquarters came a state-of-the-art training room and demo room. One of LATICRETE Australia's own, Shea, is currently attending a PTK at Headquarters. Shea has been meeting a variety of LATICRETE employees and learning from the experienced LATICRETE personnel.

Previewing the new LATICRETE Hydro Ban Linear Drain.

Shea and Allen chatting in the LATICRETE Training room, Bethany, CT.

Demo room, Bethany, CT. All ready for the PTK demo, much of which is hands on.

The demo room is equipped with cameras and a screen so those who are not up close can still follow the hands on process.
For more information regarding the LATICRETE Seminars, click here.
Although the above photos are of the LATICRETE Seminar at headquarters in the United States, we offer training seminars here in Australia in three different locations, QLD, NSW and VIC. To request specific information regarding the seminars or to find seminar dates, click here.

Thursday, 22 March 2012

Tile & Stone on Yachts

Big Fish, a super yacht, incorporates granite decking. Stone Decking Systems introduced the world's first epoxy impregnated granite decking. The yacht, at 45m, was custom built in 2010 by McMullen & Wing. It is extremely green with its low fuel burn and low energy consumption. It was built with LED lighting and solar panels. It is all-over, incredible. And did we mention its stone deck areas!

Stone installed in exterior deck areas on yacht. Normal stone adhesive wouldn't hold up in this type of application so LATICRETE was selected.

LATICRETE materials are often used to install tile and stone in interesting, critical or unique areas. Areas such as the exterior deck areas on yachts.
We have experience, expertise and materials for installing tile and stone in marine environments. Tile on steel, tile on aluminum, tile on boats, tile on yachts, tile in the living quarters, tile in food service areas on oil well platforms and more.

A copy of the LATICRETE Marine Applications Brochure

Tuesday, 20 March 2012

LATICRETE Australia visits LATICRETE International

LATICRETE Australia's very own Marketing Coordinator and Graphic Designer, Shea, has arrive in Bethany, CT, USA at the LATICRETE Headquarters! Shea and her husband have been travelling the United States for both work and pleasure!

Shea will be spending 1 week at the LATICRETE Headquarters meeting and working with the US marketing team, as well as some going through some LATICRETE training.

Shea and Justin in front of LATICRETE International Headquarters, Building 1, Bethany, CT USA

Monday, 19 March 2012

Stone Veneer Facade

Great Stone Veneer Facade informational bit.

Emu Tilers?

Apparently Emu's are being trained to tile now. Hope they choose the LATICRETE System for their installation needs!

Wonder how fast they can lay tiles.

Friday, 16 March 2012

Educational Program Group in NSW this Week

The LATICRETE Australian Profit Through Knowledge (PTK) Technical Seminar is a two day intensive training program specifically developed for tile and stone industry professionals who want to become familiar with industry standards, installation techniques, technologies & methods and LATICRETE products.

Experienced faculty utilises both classroom instruction and hands on product demonstrations. Attendees also have the opportunity to meet with key LATICRETE personnel.

Group at the LATICRETE Sydney training facility

For more information about the PTKs, click here

To request an invitation to attend a LATICRETE PTK, click here

Thursday, 15 March 2012

Incredible Mosaic Chandelier

Since yesterday's blog post was about a mosaic, I felt like sticking to a theme for today.
Paul Pearman is an incredible mosaic artist based in the United States. He frequently uses the tiniest of mosaic tiles for his projects that can range in size from extremely small to extremely monumental. An incredible masterpiece recently created by Pearman is a sculpted chandelier, displayed in the lobby at Georgia Health Sciences University's new College of Dental Medicine.
Taking nine months to build and an incredible team, this masterpiece was documented by two film documentaries chronicling the entire process.

The final masterpiece suspended in the lobby. The sculpture is almost 9 meters tall from top to bottom with its lowest point less than 3 meters from the floor.

At the lowest level of the multi-tiered sculpture is a teardrop pendant containing a clock.

Pearman's inspiration for this work? The famous Salvador Dali painting, Geopoliticus Child Watching the Birth of a New Man. This project used LATICRETE materials. According to Pearman, he was adamant in his decision to only use installation materials produced by LATICRETE. Pearman mentioned that he used LATICRETE SpectraLOCK PRO Grout as both the adhesive and the grout, which is very uncommon, unless the project is unique and requires this specific method. To read more, visit the original article published in Tile Magazine Online by clicking here.
To visit Paul Pearman's website and to view more of his incredible work, click here.

Special thanks to TILE Magazine and Paul Pearman for content and photos. 

Wednesday, 14 March 2012

Mosaic Art: LIG Headquarters

This beautiful mosaic was installed on mesh with LATICRETE 333 Super Flexible Additive with LATICRETE 317 Super Cement Based Adhesive.
The mural was installed on site with LATICRETE High Performance Fortified Thin-Set Adhesive. Take a look below at how great it turned out!
The artist is Daru-Jung Hyang Kim. She does incredible mosaics and her work can be found worldwide! Visit her webpage or her facebook page to see more of her incredible work!

Mosaic in the planning stages.

Busan Mosaic - commissioned by LIG Insurance Company, Lobby of the new LIG headquarters in Busan, Korea - 8 m x 10 m, Mosaic

Tuesday, 13 March 2012

What is this?

So, what is this?

Fun with troweling! It is a 3 mm notched trowel of course!

Monday, 12 March 2012

LATICRETE Training Seminars: Profit Through Knowledge

LATICRETE Australia is preparing for an upcoming PTK in NSW. Wally is standing by our new hands-on training area.

Wally Van Gool, NSW Warehouse Training Area
For more information regarding a local PTK in your area, contact LATICRETE Technical Services by emailing or calling 1800 331 012.

Some information about the Australian Profit Through Knowledge Technical Seminar: It is a two-day, intensive training program specifically developed for ceramic tile and stone industry distributors, dealers and other industry professionals who want to improve their profitability and increase their productivity as they become familiar with LATICRETE profitable, time saving products. Experienced faculty utilises both classroom instruction and hands-on product demonstrations. 

For more information, click here.

Saturday, 10 March 2012

Stacked Stone & Stone Veneers

Click on images to enlarge

Long term, durable, permanent, problem-free installations of stacked stone and stone veneers  on today's modern building projects require more than just "bathroom tile adhesive" or job site mixed PC/Sand/lime mortars.

For long term performance and reliability think about factory prepared, quality controlled, adhesive mortars engineered for this type of work - Think about Laticrete MVIS materials.

A complete family of products designed for the challenges of stacked stone and stone veneer installations  backed up by in-depth competent technical support and covered by a comprehensive warranty programs.

For additional information click here.
To request a jobsite or office demonstration of Laticrete MVIS materials click here.
To request a review or creation of Details or Specifications click here.
To request no charge bags of Laticrete MVIS adhesive mortar or pointing mortar for your own evaluation click here.

Friday, 9 March 2012

SpectraLOCK PRO Premium Grout Advertisement

Check out our new ad in Tile Today for LATICRETE SpectraLOCK PRO Premium Grout!

Pick up a copy of the *newest* issue, out now, of Tile Today to see the ad! For more information about SpectraLOCK PRO Premium Grout, click here

Thursday, 8 March 2012

Proven Products Around the Globe

Is it any wonder that when you need reliability and high performance for demanding tile and stone installations, more people turn to LATICRETE products.

LATICRETE has over 50 years of experience. This means we have the knowledge, technical service, warranties and products to make your next tile and stone installation a success, that will stand the test of time and save you time.