Celebrating 65 Years

 

As the year draws to a close, we're celebrating 2021's final Throwback Thursday with one last glimpse at the 65-year history of LATICRETE. This small sign in the middle of the Connecticut grassland marked the location of a future building site for the research, manufacturing, warehousing and distribution of LATICRETE products. 

Within 65 years, that land would develop and become a headquarters for global operations. The LATICRETE brand has become globally known for the permanent, problem-free installation of tile and stone. From this small piece of undeveloped land grew a company that now spans the world in over 100 countries.

From all of us here at LATICRETE Australia, we thank you for 65 years of support, and as we move into our 66th year we look forward to celebrating many more milestones with you!

LATICRETE 65th Anniversary Message From Our Chairman

This year marks our 65th Anniversary! David A. Rothberg, Chairman of the Board and former CEO, shares how the LATICRETE family business was created and how it will continue for years to come. 

"The founder of LATICRETE were my parents, Dr. Henry M. Rothberg and his wife Lillian Rothberg. My father loved chemistry and was fascinated by it. While getting his degree in Chemical Engineering, he worked installing floors at a flooring company. That’s where he got his passion for discovering new ways to install tile and stone. So, in the basement of a home in Connecticut, USA he began experimenting with different formulas using liquid rubber…hence where the company name LATICRETE came from − latex and concrete.

While he had no formal business training, he understood the value of the brand and controlling his own destiny. His strong belief in family and building a legacy for them was also very important. His passion and commitment is what lead LATICRETE to be the company it is today. 

After 65 years, what began as a private, family-owned company, will continue to stay that way − it's part of our commitment to our customers, our employees and our communities. As the 2nd generation (myself and brother Henry) pass the torch to the next generation, we are guiding them in their responsibilities to continue the legacy their grandparents started - providing our employees a good life, and our customers and communities around the world with excellent products and terrific customer service.

The success LATICRETE has achieved didn't come by accident, and neither will the success of this transition to the 3rd and 4th generation. They're learning the business from the ground up; their grandfather and grandmother would be very happy!"

Find out more about LATICRETE history here!

LATICRETE Australia on International Soil!

LATICRETE Australia Goes to LATICRETE HQ

Last week the LATICRETE Australian General Manager, Emma Tschannen, and the Marketing & HR Manager, Wendy Esplin, spent time in Bethany, Connecticut, and the Big Apple!

While at LATICRETE HQ in Bethany, Emma attended the Global Financial meeting which hosted the LATICRETE Financial team heads from India, the Middle East, Mexico and the Philippines.

Wendy had the opportunity to spend some time with the Marketing and Graphics team, attend product demonstrations, had meetings with Product Managers and Human Resources. 

While it was a busy but productive trip, the ladies also made sure they had a little fun with shopping in New York to top off the trip!

Bethany, CT Training Seminar

With the expansion of the Bethany, CT LATICRETE Headquarters came a state-of-the-art training room and demo room. One of LATICRETE Australia's own, Shea, is currently attending a PTK at Headquarters. Shea has been meeting a variety of LATICRETE employees and learning from the experienced LATICRETE personnel.

Previewing the new LATICRETE Hydro Ban Linear Drain.

Shea and Allen chatting in the LATICRETE Training room, Bethany, CT.

Demo room, Bethany, CT. All ready for the PTK demo, much of which is hands on.

The demo room is equipped with cameras and a screen so those who are not up close can still follow the hands on process.

For more information regarding the LATICRETE Seminars, click here.

Although the above photos are of the LATICRETE Seminar at headquarters in the United States, we offer training seminars here in Australia in three different locations, QLD, NSW and VIC. To request specific information regarding the seminars or to find seminar dates, click here.