World's Tallest Statue

 

Join us each week for a look at some stunning LATICRETE projects from around the world! This week we're showcasing the Statue of Unity in Gujarat, India - the world's tallest statue.

At 182m tall, this symbol of unity was built in honour of Sardar Vallabhai Patel, who had a huge hand in unifying a fractured India. It has claimed the “World’s Tallest” title from the Spring Temple Buddha in Lushan, China. Built by an army of more than 3000 engineers and workers, this statue of the politician known as The Iron Man of India was built through two structural concrete core towers, a steel framework and an exterior bronze panelling, all rising from a star-shaped base. 

The statue has become a world-famous tourist icon, with footfalls anticipated at 15,000 tourists every single day, and an observation deck created to accommodate up to 200 visitors at a time. The floor, naturally, has to bear the brunt of heavy treading and the knocks of muddy, dusty, gritty footwear which can damage and stain it. The designers specified heavy duty tiles to withstand the risk of extreme wear, and required a highly durable, shock resistant, high strength installation system that could bond to tiles and stones effectively and withstand a range of interior and exterior conditions. 

MYK LATICRETE in India was chosen to consult and provide the most suitable system for the installation of tiles and stone. MYK LATICRETE, which has been involved in many top-notch structures across India and South Asia, such as the TCS building and the Delhi Metro, had the technical prowess and the experience to address the critical needs of this mega project. A LATICRETE installation system proved to be the perfect solution to withstand the massive pressure that the statue was to be subjected to, while retaining the immaculate quality of the tiles and stones. LATICRETE contributed adhesives, grout, waterproofing, and stone care products to this massive project with over 180,000m² of tiled surfaces.

Read more about this project here: https://myklaticrete.com/blog/rising-to-new-heights-with-the-worlds-tallest-statue/ 

Contact us to discuss your next project or arrange a demo. Call 1800 331 012 or email us here.

LATICRETE 65th Anniversary Message From Our Chairman

This year marks our 65th Anniversary! David A. Rothberg, Chairman of the Board and former CEO, shares how the LATICRETE family business was created and how it will continue for years to come. 

"The founder of LATICRETE were my parents, Dr. Henry M. Rothberg and his wife Lillian Rothberg. My father loved chemistry and was fascinated by it. While getting his degree in Chemical Engineering, he worked installing floors at a flooring company. That’s where he got his passion for discovering new ways to install tile and stone. So, in the basement of a home in Connecticut, USA he began experimenting with different formulas using liquid rubber…hence where the company name LATICRETE came from − latex and concrete.

While he had no formal business training, he understood the value of the brand and controlling his own destiny. His strong belief in family and building a legacy for them was also very important. His passion and commitment is what lead LATICRETE to be the company it is today. 

After 65 years, what began as a private, family-owned company, will continue to stay that way − it's part of our commitment to our customers, our employees and our communities. As the 2nd generation (myself and brother Henry) pass the torch to the next generation, we are guiding them in their responsibilities to continue the legacy their grandparents started - providing our employees a good life, and our customers and communities around the world with excellent products and terrific customer service.

The success LATICRETE has achieved didn't come by accident, and neither will the success of this transition to the 3rd and 4th generation. They're learning the business from the ground up; their grandfather and grandmother would be very happy!"

Find out more about LATICRETE history here!

LATICRETE Australia on International Soil!

LATICRETE Australia Goes to LATICRETE HQ

Last week the LATICRETE Australian General Manager, Emma Tschannen, and the Marketing & HR Manager, Wendy Esplin, spent time in Bethany, Connecticut, and the Big Apple!

While at LATICRETE HQ in Bethany, Emma attended the Global Financial meeting which hosted the LATICRETE Financial team heads from India, the Middle East, Mexico and the Philippines.

Wendy had the opportunity to spend some time with the Marketing and Graphics team, attend product demonstrations, had meetings with Product Managers and Human Resources. 

While it was a busy but productive trip, the ladies also made sure they had a little fun with shopping in New York to top off the trip!

LATICRETE Australia in USA

LATICRETE Australia, Technical Sales Rep, Joe Tabone and National Sales Manager, Adam Marks attend product training at LATICRETE International, Inc. on L&M Construction Chemicals.