This year marks our 65th Anniversary! David A. Rothberg, Chairman of the Board and former CEO, shares how the LATICRETE family business was created and how it will continue for years to come.
"The founder of LATICRETE were my parents, Dr. Henry M. Rothberg and his wife Lillian Rothberg. My father loved chemistry and was fascinated by it. While getting his degree in Chemical Engineering, he worked installing floors at a flooring company. That’s where he got his passion for discovering new ways to install tile and stone. So, in the basement of a home in Connecticut, USA he began experimenting with different formulas using liquid rubber…hence where the company name LATICRETE came from − latex and concrete.
While he had no formal business training, he understood the value of the brand and controlling his own destiny. His strong belief in family and building a legacy for them was also very important. His passion and commitment is what lead LATICRETE to be the company it is today.
After 65 years, what began as a private, family-owned company, will continue to stay that way − it's part of our commitment to our customers, our employees and our communities. As the 2nd generation (myself and brother Henry) pass the torch to the next generation, we are guiding them in their responsibilities to continue the legacy their grandparents started - providing our employees a good life, and our customers and communities around the world with excellent products and terrific customer service.
The success LATICRETE has achieved didn't come by accident, and neither will the success of this transition to the 3rd and 4th generation. They're learning the business from the ground up; their grandfather and grandmother would be very happy!"
Find out more about LATICRETE history here!
