Friday, 30 January 2015

LATICRETE Booth Overview - 2015 International Builders' Show

We Not just a Tile and Stone Installation Company!

At the recent 2015 International Builders' Show (IBS), Ron Nash, Vice President, LATICRETE Int. Sales & Marketing confirmed we are a lot bigger than what we used to be. We no longer just a tile and stone installation company. 

We are excited, as we have broadened our horizons! "We now provide something to do with every part of your home, every part of your building construction."

To find out exactly what Ron is referring to, click here to view/download our Brand brochure and take a look at our Corporate profile video.

Contact us for more information by calling 1800 331 012 or email us here.

Thursday, 29 January 2015

Eldorado Stone: How to Install Stone Veneer over Cement Board

Eldorado Stone: How to Install Stone Veneer, Interior Transformations 

Experience how Eldorado Stone can transform your interior space with this "How to Install" video workshop. Explore the latest recommended installation techniques, including a detailed "Step by Step" process utilising a cement board substrate and a LATICRETE Masonry Veneer Installation System (MVIS) polymer-fortified installation system. 
For close to 60 years LATICRETE has continuously provided the latest technology in construction materials and methods to deliver superior problem free installations for tile and stone installations. Utilising these advanced technologies the LATICRETE Masonry Veneer Installation System (MVIS) is designed to offer complete solutions for adhered masonry veneers.
Click here for more information on LATICRETE MVIS information. 
Contact your local LATICRETE Technical Sales Rep on 180 331 012 for a demo or to request a FREE sample of MVIS products or click here to contact us.

Wednesday, 28 January 2015

Project Spotlight - IKEA

Polyaspartic Flooring Value Through Durability

Heavy traffic entrances within commercial retail settings represent some of the most demanding environments for any flooring system. These applications must be durable enough to stand up against harsh cleaning chemicals as well as constant foot and cart traffic. Recently, a global retail chain was experiencing challenges with its existing deck coating system in one of its locations. The existing flooring system designed for heavy-traffic was expensive to maintain and susceptible to staining. The resulting appearance greatly diminished the overall environment and initial perception for new customers. 

In order to remedy the situation, the owners selected a new high performance polyaspartic coating system from HP Spartacote® to overlay the existing flooring system. The facilities team had a very important set of requirements for the project which included the following: 
  • Minimize Downtime and Productivity Loss 
  • Durable & Aesthetically Appealing Finish
  • Relatively Easy Maintenance
With the assistance of the local distributor and contractor, HP Spartacote worked with the facilities owner to develop a system to meet these parameters. The application process consisted of the installer profiling the existing floor coating system with a shot-blast machine. Click here to continue reading.

Click here to view more about strong, durable composition flooring applications for Commercial, Industrial, Institutional and Residential Flooring.

For Technical Support contact us here. Or call us on 1800 331 012.

Tuesday, 27 January 2015

WOC Here We Come!

Come see us at World of Concrete - February 3-6, 2015

Cant make the show?! 

Learn more about us by watching our NEW Corporate video. 

Contact us for more information by calling 1800 331 012 or email us here.

Monday, 26 January 2015

Happy Aussie Day

Wishing all our Customers, Colleagues, Families and Friends an awesome Australia Day 

From: Team LATICRETE Australia.

Friday, 23 January 2015

Our Rapid Brochure Gets Editorial!

Rapid Tile and Stone Application Systems Brochure Get Featured

Have you seen the latest issue, Dec '14 - Jan '15 issue of the Flooring Mag
We are featured!

"Laticrete is constantly working on finding solutions to address evolving and changing job site construction techniques, materials and methods. 

In its new brochure, Rapid Tile and Stone Application System, the Laticrete products listed are engineered for 'rapid open to traffic' installation of tile and stone. An overview of Laticrete rapid products is provided to facilitate the selection of appropriate Laticrete rapid adhesives, mortars and grouts for your specific applications.

An overview of each recommended rapid product is provided as a general guide to facilate selection for each specific application. These include…" Read more.

To view or download this comprehensive brochure, click here.

Contact for more information by calling 1800 331 012 and speak to your local LATICRETE Technical Sales Rep or email us here.

Thursday, 22 January 2015

Another Successful L&M LATICRETE Seal Hard Project

Project at Castle Hill Toyota, Sydney

Tony Maher and Fred Gray on the job site in Sydney.

Application: Seal Hard and Petrotex.
Applicator: Tony Maher, Concord Industrial Coatings Pty Ltd.
Job: Castle Hill Toyota Sydney.
Products usedSeal Hard and Petrotex
Coverage Area: approx. 2000m2.

LATICRETE Technical Service Manager, Fred Gray was recently on the above job site with Tony Maher, Concord Industrial Coatings Pty Ltd.

The floors were first treated with Seal Hard to increase the wear surface strength. It penetrates the concrete surface to seal, dustproof, densify and harden.
They were treated with Petrotex, a quick drying protectant which protects concrete from dripping oil and moisture.
Both perfect for a motor vehicle dealership concrete hard standing and parking areas.

Seal Hard floors last longer and remain oil and water resistant with Petrotex.

Contact us for additional information on 1800 331 012 or go to

Concord Industrial Coatings Pty Ltd
Phone: 07 5547 0052
Fax: 07 5547 0058
Mobile: 0413 443 553

Wednesday, 21 January 2015

Shhh…We Giving You a Sneak Peak

Feb - April 2015 Product Promotion

Yip, we have a fantastic product promo just for you! LATICRETE 335 Premium Flexible Adhesive and PERMACOLOR® Grout are the chosen products for this promo.

335 Premium Flexible Adhesive is a high performance thin-bed adhesive for installing a wide range of types of tiles and stone including low absorption ceramic tile, porcelain tile, natural and manufactured stone using thin-set method of installation. Click here for more info.

PERMACOLOR Grout offers the maximum performance available in a cement-based grout, providing consistent colour and antimicrobial protection to resist stain-causing mould and mildew. PERMACOLOR Grout is easy to install – just mix with water. PERMACOLOR Grout is ideal for floors and walls in both interior and exterior installations. When you must use a cement-based grout, choose PERMACOLOR Grout. Click here for more information. 

Can we interest you in FREE samples?

Keep your eyes peeled to find out exactly what this great promo will be!

Contact us on 1800 331 012 for more information or email us here.

Tuesday, 20 January 2015

LATICRETE at the South Pole


LATICRETE Chairman/CEO Raises the LATICRETE Flag

Over the holiday season LATICRETE Chairman/CEO, David Rothberg, took the trip of a lifetime. 
He skied across the Antarctic and raised the LATICRETE flag at the South Pole!

David and his team, C.O.L.D.F.A.R.T.S., spent 10 grueling days making the trip over glaciers to reach the South Pole.  David was accompanied by a close friend and a team of skiers who were all excited to reach their goal.

They would camp each night in below-zero temperatures and then ski several nautical miles each day until they reached their destination. Every hour the team stopped for a few minutes to eat snacks to help replenish some of the 6000 calories they burned throughout the day.
Once at the South Pole they celebrated with pictures (and some hot soup).
You can read more about David’s visit to the South Pole on the trip blog,

Monday, 19 January 2015

Welcome to the Team


LATICRETE NSW Technical Sales Rep - Craig Hunter

We are pleased to announce Craig Hunter has joined our team. 

Craig is our Technical Sales Rep, alongside Joe Tabone in the NSW/ACT market. Craig will help support existing LATICRETE stockists and customers while seeking out new opportunities in NSW. 

Craig comes to us with an extensive tile and stone background within the Amber Group.

Welcome to the Latifamily Craig! We look forward to working with you and hope your career with LATICRETE will be a long and happy one.

Friday, 16 January 2015

Have You Seen Us On...


Go check out our premium listing on completehome by clicking here.

Can we interest you in FREE samples -  Demonstration - Trade Event? 

Our technical team are available to provide technical support/assistance to you on your job site if required. Contact us here or call 1800 331 012 for more info.

Thursday, 15 January 2015

Seal Hard Australia - L&M Construction Chemicals Inc.

"Better Concrete. Better World" from 
L&M Construction Chemicals

The addition of L&M Construction Chemicals to the LATICRETE family will provide LATICRETE customers and the construction industry around the world access to new products and technologies.  LATICRETE continues expand the company's presence in the concrete restoration, decorative flooring and coatings category.

L&M has focused on the construction industry's need for improved products to ensure the long term durability and appearance of concrete surfaces. 

Seal Hard Australia is an authorised supplier of L&M products. 
The informative video above showcases various L&M technology concrete cleaners and stunning floor finishes. From residential to commercial.

Talk to us about your upcoming Projects or for Technical Support contact us here or call us on 1800 331 012.

Wednesday, 14 January 2015

Come See Us at Surfaces

LATICRETE will be at Surfaces, January 21-23, 2015, Mandalay Bay Convention Centre, Las Vegas, NVCome say hello and talk to us about your next project!

Tuesday, 13 January 2015

LATICRETE Corporate Profile

LATICRETE Corporate Profile

Get to know LATICRETE! Our people, our values and our 50+ years of innovative products.

Contact us for more information by calling 1800 331 012, email us here or go to

Monday, 12 January 2015

That's Who We Are

For nearly 60 years, LATICRETE has led the industry with pioneering advancements—developing high-performance building materials for architects and construction professionals worldwide. From time-tested to ground-breaking, our broad product portfolio provides superior quality and value. We are fully committed to innovation, growth and a complete system component approach.

LATICRETE takes pride in delivering comprehensive system warranty packages and superior service through industry-leading support. With training from our highly experienced technical support team and quick, easy access to supportive online tools, we provide everything you need to ensure high-performance solutions. View/download our Brand Brochure.

Contact us for more information, arrange a demo, samples or training by calling 1800 331 or email:

Friday, 9 January 2015

Incredible Mosaic Community Project

Mosaic Mural by Sandra Robertson from OzMosaics 

Project:  Taroom Walk 1926/1927  Art to depict the Aboriginal Walk from Taroom to Woorabinda
Location: Woorabinda Aboriginal Community, Central Queensland Australia
Mosaic Design:  Sandra Robertson (based on Woorabinda photographs, research and input from Aboriginal Council).
Duration:  20 days at Woorabinda
Participants:  Local community (children, families, parents, locals and elderly) and OzMosaics
Mosaic Instructor:  Sandra Robertson, Mosaic Artist, Studio OzMosaics Brisbane
Time Frame:  20 days Artist in Residence program at Woorabinda
OzMosaics Project Manager: Dave Robertson, Studio OzMosaics
Workspace:  Kangaroo Stadium, Woorabinda
Murals: - 10 mosaic murals - 5 for Taroom Walk, 2 Kangaroos, 1 snake and 2 flags
Substrate: Cement Sheeting Panels
Materials used in the mosaic panels: Laticrete Australia Cement, Grout, Epoxy Paste and Waterproof Membrane products
-Mosaic Tesserae:  Supplied by Studio OzMosaics Mosaic Store:
Glass mosaic vitreous  tiles, mOzMilli (glass mosaic beads, millefiori), Dynasty Smalti bricks and glass smalti sheets, OzMosaics glass fusings, ceramic tile, slate, mirror, gold and white gold smalti, Woorabinda red and white sand, pebbles, thinset, gloss sealer, gold/silver paint effects, china, coal, lustre and foil backed glass
Funding:  Government Art Grant/Woorabinda Council

To continue reading about this awesome project click here.

For more information on LATICRETE products, free samples, technical support or to arrange a demo, call 1800 331 012 or contact us here.

Thursday, 8 January 2015

Trowel and Error

This important video was produced by the National Tile Contractors Association (NTCA) some time ago, but still contains some vital information for the installation of tile and stone. 

The troweling methods in this video demonstrate the proper way of attaining the required coverage for a stable and long-lasting installation.

Contact us - we would love to hear about your next project! Lets discuss how our innovative products can save you time and put $$$ back into your pocket. Call 1800 331 012 or email us here.

Wednesday, 7 January 2015

We Ready...

And it's Business as Usual!

We ready and we eager to support you in 2015 and beyond! 

Contact us for more information on our products - Request FREE samples - Arrange a Demo - Trade Events - Want customised Training for Your Team?!

Need technical support on your job site? Interested in becoming a LATICRETE stockist?Have a technical question? Want to discuss your next project?

Contact your local Technical or Architectural Rep on 1800 331 012, go to or email us here.

Tuesday, 6 January 2015

Project Spotlight - Marina Bay Sands Pool in the Sky

LATICRETE has earned a global reputation for the ability to provide the specification details, technical support and complete product system for the installation of tile and stone with continued success on an increasing number of super high-profile swimming pool projects. 

"Headlining the most recent list for LATICRETE both in scope and visibility begins with the Water Cube pools in Beijing for the Michael Phelps -- dominated 2008 Summer Games, and now includes what might literally be the most highly-visible swimming pool in the world today.

In a global effort between U.S.-- based technical services and through local supply and on-site support provided by LATICRETE Southeast Asia, LATICRETE materials were selected for Boston architect Moshe Safdie's ambitious infinity-edge pool design that spans across three 55-story hotel skyscrapers on top of the exclusive new Marina Bay Sands Singapore®. Measuring over three times that of an Olympic-sized swimming pool on a cantilevered rooftop observation deck, the Sands® SkyPark signature design element was no ordinary pool tile application." Read more.

Contact your local LATICRETE Architectural Rep or Technical Sales Rep on 1800 331 012 or email us here to discuss your next project, providing customised specifications, technical design manuals or arrange a demo.

Let LATICRETE turn your project into the next Globally Proven Installation!

Monday, 5 January 2015

Countdown to...

The time is fast approaching to the UK Pool & Spa Expo and we can't wait! Come and visit our stand to discuss the latest Tile & Stone installation systems.

The UK Pool & Spa Expo will return to the NEC, Birmingham in 2015 from 22nd – 24th January, this time in the larger Hall 10.

Bigger floor space means a bigger show and as well as returning favorites such as the New Product Zone, The NSPF Certified Pool Operators Course and full seminar program, UK Pool & Spa Expo will be adding new exhibitors and more content for the 2015 visitor.

For more information about using LATICRETE in your projects, product demos, samples or technical support contact us on 1800 331 012, email or visit

Friday, 2 January 2015

Various Technical Design Manuals for Tile & Stone Installations

Did you know our website hosts several Technical Design Manuals for many tile and stone installation applications. To view and/or download the manuals, please click here.

For more information about using LATICRETE in your projects, product demos, samples or technical support please contact LATICRETE on: 1800 331 012 or email or visit

Thursday, 1 January 2015

Hello 2015!

To all of our Customers, Colleague and Friends.

Team LATICRETE Australia wish you the very best for 2015!