LATICRETE 65th Anniversary Video

LATICRETE Customer Relationship, Our Most Valuable Formula

Our customers are everything to us. And we are stronger than ever, together. Enjoy this video as we celebrate our 65th anniversary. 

For all our innovation and growth as a worldwide construction building products manufacturer, there is one principle that has been a hallmark of success – our customer relationships. LATICRETE leaders and representatives consider our customers an extension of our family. Our passion is doing what’s right the first time and every time, always working side-by-side, solving problems, providing value, support and innovation. 

Hear what our Chairman and new global leadership have to say about building upon on the legacy of the first two generations and meet the 3rd generation of emerging family leaders.

For more information on LATICRETE click here!

International Women's Day

This Sunday, March 8th, is observed as International Women’s Day and is celebrated across the globe. International Women's Day is about women’s achievements throughout history and across nations i.e. political, social, economic and cultural achievements. 

Laticrete International, Inc was founded by Dr. Henry M. Rothberg and Mrs. Lillian Rosenstock Rothberg. From our beginnings back in 1956, we have been committed to creating a vibrant and inclusive culture as a legacy for the next generation. We are proud of the strong women on our team, within our industry, and within our lives! And are honoured to be part of this special day. This is something powerful to celebrate as we #thinkequal #buildsmart #innovateforchange.