Flash Back Friday!

Wow - Talk about a step back in time! This brochure featuring LATICRETE 4237 Latex Thin-Set Mortar Additive was published in February 1977!

60 years ago,  Dr. Henry M. Rothberg, founder of LATICRETE, developed an industry first - 4237 Latex Thin-Set Mortar Additive. This revolutionary product changed the tile and stone industry forever, and our commitment to innovation continues today and will continue into the future as we pursue the vision of our founder.

Our Mission, Our Vision, Our Values

The Fundamentals That Shape LATICRETE

The LATICRETE Way of Life

At LATICRETE the foundation of who we are is found within our Mission, Vision and Values. They express who we are, where we want to go, and also what motivates and differentiates us from our competitors.

For nearly 60 years LATICRETE have manufactured and marketed materials, methods and solutions for installing tile and stone. 50 years of this history has been shaped by many industry firsts, which is a result of our dedication to reaching our vision of being a top ten  construction chemical company.

LATICRETE strives to improve the durability of buildings, to help ease the work for the installer, and create long lasting relationships with our customers. To help achieve the Mission and Vision of our company, we ensure that our values of trust, integrity, ethics, passion and commitment,  innovation, and customer centricity, are of the utmost importance to every LATICRETE family member!

Vision - Mission - Values

Click on the image above to read our Vision, Mission and Values