Friday, 19 February 2016

Flash Back Friday!



Wow - Talk about a step back in time! This brochure featuring LATICRETE 4237 Latex Thin-Set Mortar Additive was published in February 1977!

60 years ago,  Dr. Henry M. Rothberg, founder of LATICRETE, developed an industry first - 4237 Latex Thin-Set Mortar Additive. This revolutionary product changed the tile and stone industry forever, and our commitment to innovation continues today and will continue into the future as we pursue the vision of our founder.

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