STONETECH® New Look Coming Soon!

Same Great Product - Just a FRESH New Look

COMING SOON!!!

Packaging should speak for itself! The dynamic colour and design of the NEW STONETECH® packaging effectively communicates what the product is and does quickly and clearly. A new look that will better serve you and your customers.  

This is strictly a package design change - NO change in formulas or any performance!

What’s new? 

• Attention grabbing green colour bottle - Drive end users to the bottle. Gone are the 3x bottle colours that caused confusion at the shelf and did not unify the brand. Green helps to convey that we are committed to offering high performing, safe and reliable products.

• Category colour differentiation via the label – Guides the end user to the products they need. The label will be the main indicator between Natural Look Penetrating Sealers (Yellow), Cleaners (Green) and Enhancing Sealers (Red).

• Key surface types called out – Quickly identify the surface material.

• New image & updated product claims – Clearly communicates core features and benefits. Pictures resonate with end users and show product results.

• New product guarantee icon – We stand by our products. We have updated the duration period of our product warranty on select products. This also establishes a good - better - best strategy on some items.

• Informative icons – Water or Solvent-based & No VOC or Low VOC are clearly marked to identify safer products.

• A sturdier package – Bottles are redesigned to improve induction seals. Spray bottles and tops feature a semi-locking mechanism and a sturdier case pack.

LATICRETE continue to invest in growing our STONETECH® surface care product line and are excited about this new look! Should you have questions, please contact your LATICRETE® Technical Sales Representative or call 1800 331 012 for more info.

Keep an eye out for further communications via an eblast, social media, our blog or chat with your LATICRETE Rep when the fresh new look will hit the market.

Contact your local LATICRETE Technical Sales Rep or call 1800 331 012 for more information.