LATICRETE Sells "Inexpensive Insurance"

In response to an email sent to customers, our GM received the following email from a life long, dedicated and loyal LATICRETE customer :

"Henry I like this approach.  I used to preach to our staff that we put dollars in the bank not % profit margins.  In other words we could sell $.99 SF tile with a 50% margin and bank $.495 SF or sell $3.00 SF tile with 35% margin and bank $1.05 SF.  Your message of selling up or adding on to the sale is very important in good times and bad.  And remember Laticrete is selling inexpensive insurance---something every installer should appreciate."

Bud Morris,
Tile for Less
www.tileforless.com

Below is the email Bud is referring to:

The Cheapest materials may NOT be the least expensive! The team at Ital Ceramics learnt how to sell more dollars per square metre    LATICRETE can help you sell more dollars per square metre. In a time when we are seeing less metreage, LATICRETE can help make up the difference by showing how we can help YOU sell more dollars per square metre.   Selling quality and selling productivity to your customers is key to the LATICRETE System.  From more efficient materials, to materials that are easier to use and materials that offer the end user features that are "worth paying for". Our Technical Sales Representative will be in your area 25th - 27th March 2013. Please contact us on Free Call: 1800 331 012 if you would like to speak to him and see how to make more money with the LATICRETE System. Our Representatives can also discuss the specifics of your market, your customers and our available LATICRETE System Warranties. Contact us on 1800 331 012 and our Technical Representatives can help you make more money with the LATICRETE System!