LATICRETE VIPs Travel to Job Sites

David Rothberg, LATICRETE Int. CEO in Dubai

It can only be 125 Sound & Crack Adhesive

There is some history with LATICRETE and  the Burj Al Arab Tower

LATICRETE Int. President, Erno de Bruijn on a job site in China

LATICRETE VIP's on Job Sites

David Rothberg, LATICRETE International CEO, visited the Jumeirah Naseem hotel project in Dubai earlier this month. The project used 4500m2 of LATICRETE 125 Sound and Crack Adhesive under the marble in 450x luxury guest rooms to control cracks transmitting through the expensive stone and minimise the noise heard from room to room. 

Click here for more info and to view an installation video on 125 Sound & Crack.

David is also seen outside the iconic Burj Al Arab Tower, which Rothberg and LATICRETE were also part of in 1999!

President, International Division, Erno de Bruijn, at Long Hu Wan, China calling on a project on Hainan island; 1000x villas with LATICRETE stucco brick imitation.