World of Concrete a Hit!

LATICRETE Outdoor Demo Successes at 2015 World of Concrete

By Jeff Bonkiewicz, Channel Manager, Speciality Products Division

LATICRETE International recently exhibited both indoors and outdoors at the 2015 World of Concrete in Las Vegas, NV. Expanding into the adjacent concrete markets, in 2014, LATICRETE acquired L&M Construction Chemicals, a concrete chemicals manufacturer and HP Spartacote®, a polyaspartic coatings systems manufacturer.

Inside the Las Vegas Convention Center, LATICRETE exhibited LATICRETE SUPERCAP®, the next generation slab, Drytek LevelEx self-leveling materials, L&M’s concrete chemicals, Spartacote’s polyaspartic coating systems, and Masonry Veneer Installation System (MVIS). 

Show attendees took in LATICRETE’s expanded product offering and expertise, and were informed of the live demonstrations happening each day outside.

Outdoors, LATICRETE product experts demonstrated Supercap, Spartacote polyaspartic coating systems, and L&M’s Durafloor TGA, a rapid setting, decorative polishable overlay wear topping.

Crowds drew around the 10’ x 20’ space as the live show opened with the LATICRETE Supercap truck pumping the material into the surface area. The Supercap truck caps uneven slabs to a perfectly flat surface with its pumpable, self-leveling underlayment. It does this at an exceptional rate, able to cover big box retail floors in a single day. John Sacco, LATICRETE Supercap Managing Director, facilitated the pour.

Next to the demo was David Schneider, Director of Technical Services at HP Spartacote. Dave performed numerous polyaspartic coating systems installations throughout the 3 day outdoor demo, including Sparta-Chip, Mica Chip, and Alpen Glow Metallic concrete coating systems. These polyaspartic coating systems are perfect for retail, industrial, and commercial applications. World of Concrete attendees really enjoyed Dave’s thorough, authoritative polyaspartic demonstrations.

LATICRETE Concrete Expert, Bill Butler was next to present Durafloor TGA. Durafloor TGA gives floor owners a beautiful, durable, highly polished surface that resembles Terrazzo. Bill instructed on the install while Joe from Hudson, WI-based Concrete Arts polished the decorative topping. Onlookers got to see and feel the polished Durafloor TGA and its exceptional flooring qualities.

Thank you to all of Team LATICRETE’s expert product facilitators: John Sacco, David Schneider, and Bill Butler for their terrific contribution at the 2015 World of Concrete!

For more information about these speciality products, contact us here or call 1800 331 012.