A Tribute to Lillian Rothberg

 

The extraordinary woman behind an extraordinary family.

Anyone who ever met Lillian Rosenstock Rothberg knew she was a woman ahead of her time — a woman who brilliantly balanced the demands of her career and family.

Lillian’s long, full and remarkable life ended quietly at home with her children by her side on November 27, 2016. She was 91 years old. Her passing was greeted with admiration for her devotion to the family she loved and the company she helped build.​​​​​​​

Together, Lillian and her late husband, Dr. Henry M. Rothberg, co-founded LATICRETE in 1956. She and her husband worked lovingly and tirelessly to create something special, a company built in their likeness. Over the years, their dedication and commitment have shaped LATICRETE into the family-run and family-oriented business it is today.

STARTING UP A BUSINESS AND A FAMILY

From the very beginning, Lillian played a key role in running the business—and a household. While overseeing the office and administrative functions in support of her husband’s efforts to champion superior tile and stone adhesives, she also maintained a home.

As the business grew, so did the family. While Henry preached the values of the product abroad, Lillian protected their family values at home— ensuring the successful upbringing of their seven children.​​​​​​​

“From the very beginning, my mother and father shaped the values of our family and our company. I, and the entire LATICRETE family, will be forever in their debt for making the world and our industry a better place.” –David Rothberg, Chairman of the Board, LATICRETE

A LEGACY THAT WILL LAST FOR GENERATIONS TO COME

Outside of her professional life, Lillian was known for her superb insights into human nature, passionate concern for sociopolitical justice and love of literature.

Lillian’s devotion to mentorship and education led her and her late husband to contribute 20 scholarships to Dr. Henry M. Rothberg’s alma mater, the University of South Carolina’s School of Chemical Engineering.

Lillian and her husband took special pleasure in inspiring and mentoring the young members of their family. Now, their spirit lives on through their children and grandchildren.

Some are out in the world accomplishing great things while others continue to build the LATICRETE family business they began over 65 years ago.

335 LITE and 257 TITANIUM Available Now!

 

Today is launch day for our brand new products! 🎉 Get in touch with your local stockist today to get your hands on a lightweight bag of our brand new sand-free adhesives! Lightweight, sand-free adhesives have never been so strong 💪

335 LITE is a premium, sand free, lightweight, high performance thin-set adhesive for the installation of large format ceramic, porcelain & stone tile. 335 LITE is designed with key feature like long open time, good adjustability and great workability. 11kg bag has the same coverage as a traditional 20kg bag. Rated for interior and exterior installations.

257 TITANIUM is the ultimate, sand free, lightweight, polymer fortified, thin-set adhesive for the installation of ceramic, stone and glass tiles. 257 TITANIUM is designed with key features to facilitate the installation of large format porcelain panels and slabs with its long open time, good adjustability and superior adhesive for maximum coverage and easier handling. Rated for exterior installations.

If you'd like to learn more about 335 LITE or 257 TITANIUM, email us or call 1800 331 012 to get in touch with your local LATICRETE Technical Sales Representative!

International Project: The Ned Hotel

 

LATICRETE promises to Enable Iconic Designs all over the world, and this week we're showcasing a beautiful project from the UK!

Originally designed by Sir Edwin ‘Ned’ Lutyens in 1924, this building was a masterpiece of its age, widely regarded as the finest commercial building of its time with a grand banking hall and offices in the Neo-Classicism style.

Eventually turned into a hotel and named in honour of its creator, The Ned Hotel would become a sumptuous five star hotel, spa and beauty club and include a collection of restaurants. Due to its Grade-I listed status it had to keep the historic features of the original design, and any new addition to the hotel would also have to look like it was an original part of the building, designed in the neo-classic trend of the 1920’s.

With a specification of hexagonal pool tiles and a unique grout colour to match a design from almost 100 years ago, LATICRETE Europe was able to step up to the challenge and meet all the unique requirements for this project. Thanks to our innovative grout solutions, LATICRETE played our part in giving this very special old building has a new lease on life.

Read more about this project here!

International Project: Cathedral of the Holy Cross

 

Join us each week for a look at a stunning LATICRETE project from around the world! This week we're taking a look at Boston in the United States. For nearly 150 years, the Cathedral of the Holy Cross has been a staple in Boston’s Catholic community and has played host to many significant events in U.S. history, including 1964’s requiem mass to mourn the assassination of President John F. Kennedy, Pope John Paul II’s first trip to the United States as leader of the Catholic Church in 1979 and an interfaith service where President Barack Obama addressed the nation after the 2013 Boston Marathon bombing.

Generations of use had taken a toll on the largest Catholic church in New England, and for its first-ever renovation architects chose to specify products that would stand the test of time, using a full LATIRETE installation system for a 25-year warranty. With almost 1900m² to be tiled, the contractors relied on a vast range of LATICRETE products to ensure this historic project was a success.

The range of products used on this project include LEVEL and STRATA_MAT™ for the underlayment and uncoupling membrane, topped with a layer of HYDRO BAN® and adhesives, followed by grouting with PERMACOLOR® Select and SPECTRALOCK® Pro Premium Grout.

Read more about this project here!

Residential Ceramic & Stone Tile Installation Systems

 

LATICRETE has provided the technology, materials and methods for innovative and permanent installations of tile and stone for 65 years. Architecturally specified and preferred by professional installers, LATICRETE provides solutions for virtually every application. 

Our Residential Ceramic & Stone Tile Installation Systems brochure provides information on products engineered for 'residential' installation and application of tile and stone. An overview of each recommended LATICRETE product for residential tile and stone installation is provided to facilitate the selection of the appropriate adhesives, mortars and grouts for your specific applications. View/download the Residential Ceramic & Stone Tile Installation Systems brochure.

Projects utilising LATICRETE materials and methods qualify for a comprehensive LATICRETE System Warranty. Visit our website for comprehensive product application videos, architectural specifications, details and in-depth technical support.

Chat with your local LATICRETE Technical Sales Rep about your next project. Call 1800 331 012 or email us here.

High-Speed, High-Volume Slab Levelling and Flattening

Join us for an interactive LATICRETE Connected webinar on High-Speed, High-Volume Slab Levelling and Flattening in this brand-new webinar, presented by Joseph Rizzo, Director of Sales for Concrete Remediation in North America, featuring a live demonstration by AllPrep Flooring Specialists with the LATICRETE® SUPERCAP®! 

In this webinar we will demonstrate the importance of achieving flat concrete slabs that meet concrete specifications and final flooring requirements. Using the proper materials and delivery system, flat floors can be achieved quickly, safely, predictably, and at lower cost. We will also be demonstrating the LATICRETE SUPERCAP – the fastest, cleanest, safest, and most convenient self-levelling underlayment system.

Learn about:

• Materials & delivery methods
• How to analyse system capabilities
• The benefits of each type of project
• How you can grow your business
• Troubleshooting & common issues on large scale levelling projects
• Introduction to the LATICRETE® SUPERCAP® levelling method

There will be a demonstration by the AllPrep Flooring Specialists team, and plenty of time for Q&A’s with our international panel of experts.

Click here to register!

Earn a digital badge for participation! LATICRETE Connected is your resource for online learning and troubleshooting with the industry experts. New webinars will be announced regularly. 

La Casa De Esperanza

Join us each week for a look at some stunning LATICRETE projects from around the world! This week we're showcasing La Casa De Esperanza in Wisconsin, USA.

Founded in 1966, La Casa De Esperanza, which stands for ‘The House of Hope,’ is a full-service charter school located in Waukesha with a mission to provide opportunities for children to achieve full social and economic participation in society, with emphasis on the Hispanic population.

With the construction of a new charter building, the school came together with more than 50 students and community members to design a beautiful façade mural to create a cumulative design that represented the school's history and community. 

The final design of the mural was 4.2m by 7.3m, and installed using a full system of LATICRETE products, including waterproofing using HYDRO BAN®, and grouted using SPECTRALOCK® Pro Premium Grout.

Read more about this project here!

Contact us to discuss your next project or arrange a demo. Call 1800 331 012 or email us here.