In this video Erno De Brujin, President & COO of LATICRETE International division, discusses how the global presence of LATICRETE has played a role in the success of the company.
The following facts are explained throughout the video:
- The first LATICRETE distributor was located in Germany.
- The first wide commercial acceptance of LATICRETE'S newly invented thinbed adhesive technology was outside of the United States.
- Tile consumption was greater outside the USA.
- LATICRETE product distribution globally allows companies to use the same installation products throughout their locations worldwide.
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