Monday 31 March 2014

Latest LATICRETE® Pro Tips Video!




LATICRETE Pro Tips Video - Hot Weather Advisory


Have you seen the latest LATICRETE YouTube Pro Tips video?  These are great tips, in preparation to install tile and stone during hot climate conditions.

Questions? Contact your local LATICRETE Technical Sales Rep on 1800 331 012 or email us here for more information.

Friday 28 March 2014

Recent LATICRETE Trade Events!

Amber Tamworth Trade Event
Joe Tabone at ColorTile Brookvale Trade Event
Knowledge Exchange at Nuway Forestdale

What LATICRETE Products Are all About!


For over 50 years LATICRETE have continued to develop products that answer problems which have plagued people for years, and engineer these solutions to be cost-effective, easy to install, and provide years of trouble-free enjoyment.  From do-it-yourself to contractor, we develop building products that save time, save money, are easy to install, and deliver consistent and effective results.
LATICRETE is proud to offer the best warranties in the industry, giving you peace of mind with high-quality, world-renowned LATICRETE specialised products for waterproofing, crack suppression, sound proofing, floor warming, as well as the worlds greatest adhesives, mortars, grouts, and caulk.  However, we believe our best guarantee to be our legacy of more than half a decade of experience with industrial, commercial and residential installations in every imaginable climate around the world!
To sum it all up: LATICRETE products are designed to save you time and money by:
  • Earning more $$$ through increased productivity
  • Increased productivity when installing tile and stone.
  • Reducing job site problems!
Contact your local LATICRETE Technical Sales Rep by calling 1800 331 012 and discuss our available Systems and Warranties. Talk to us about your upcoming project and how LATICRETE products can save you time, by putting money back in your pocket - or contact us here!

Thursday 27 March 2014

Builder Used MVIS on His Residence



Builder Wants LATICRETE!



Great looking facade, isn't it? The builder from Lamble Building used MVIS on this project, which turns out to be the builders home!

Murray Heazlewood from SEQ Tiling, used the following LATICRETE products:
MVIS™ Veneer Mortar - click here for more information and watch an installation video.
HYDRO BAN® - click here for more information and to view an installation video.

The stone used on this facade is Eldorado, Coastal Reef.

Contact us for more information on MVIS products, by calling your local LATICRETE Technical Sales Rep on 1800 331 012 or email us here.

Wednesday 26 March 2014

Look Out for New Bag


Our New 290 Bag!


In keeping with the Global design, we have recently updated our 290 Super Floor & Wall Thin-Set Adhesive bag.

290 Super Floor & Wall Thin-Set Adhesive is a high performance thin-set adhesive to install tile and stone using the thin-bed method of installation. Mix with water or fortify with LATICRETE latex admixture. Click here for more information.


Keep a look out for our new bag!

Contact us for more information about LATICRETE products or speak to your local LATICRETE Rep about your next project, by calling 1800 331 012 or email us here.

Tuesday 25 March 2014

A Trailer Awarded to the Top Tradie!




Sam Cavallo, Winner of the 2013 Apprentice of the Year for Ceramic Tiling


A Trailer - What a Great Prize for a Tradie!



LATICRETE is proud to be one of the sponsors of a trailer. The trailer gets awarded to the 
winner of the Homesglen Apprentice of the Year, for Ceramic Tiling. 

The 2013, Homesglen, Ceramic Tiling Apprentice of the Year winner, Sam Cavallo as in the photo above, with LATICRETE Technical Sales Rep, Alex Kralefski. Well done Sam!

Holmesglen is the most comprehensive provider of building courses in Victoria. The building and construction courses range from pre-apprenticeships and apprenticeships, through to diplomas, advanced diplomas, building degrees and postgraduate studies. Pathways are available to get started at an entry level, whilst many of the higher qualifications allow for direct entry from professionals with prior experience in their industries. For more information on Homesglen and the available courses, click here.

Monday 24 March 2014

Reminder - Join Us tomorrow for a Seminar, QLD




Profit Through Knowledge Seminar in Noosa, QLD.


Great opportunity for you to attend the Profit Through Knowledge Seminar on the Sunshine Coast tomorrow, Tuesday, 25 March!

LATICRETE Technical Sales Rep, Reuben Craig and the LATICRETE Technical Service Manager, Fred Gray will talk about products that are designed to save you time and money. 
Chat to Adam Marks, LATICRETE National Sales Manager about LATICRETE Systems and Warranties.

Seminar Content:
  • Learn about LATICRETE products that are used in various job site installations.
  • Discuss industry standards for swimming pool tiling and mosaic installations.
  • Discuss concrete construction and moisture related issues in concrete.
  • Discuss substrate preparation.
  • Up-selling to increase performance while lowering customer complaints.
  • Movement joints.
  • Job site visits and forensic examination.
  • Hands-on product demonstrations.

Where:
RACV, Noosa Resort
94 Noosa Drive, Noosa Heads, QLD
Contact: Reuben Craig
Tel: 1800 331 012
Time: 8am - 4pm

Contact us on 1800 331 012 for more details, or email us here.

Friday 21 March 2014

Have You Seen this GREAT Promo?!



LATICRETE 335 Premium Flexible Adhesive


335 Premium Flexible Adhesive is a high performance thin-bed adhesive for installing a wide range of types of tiles and stone including low absorption ceramic tile, porcelain tile, natural and manufactured stone using thin-set method of installation. Click here for more information.

So what's the promotion then?

To view/download the promo:
Click here for the LATICRETE Stockist promo.
Tilers/Contractors - click here.

This Great Promo runs until 30th May 2014!

Contact us for more information on 1800 331 012 or email us here.

Thursday 20 March 2014

Huge Welcome to Our New QLD Storeman

Michael Hetaraka

Welcome on Board Team LATICRETE, Michael!


LATICRETE Australia, Production Manager, Jamie Young is pleased to announce the addition of Michael Hetaraka to the Virginia, QLD facility. Michael joins our Team as our new QLD storeman.

Michael comes to us with experience in distribution, inventory management and inwards/outwards freight.

Michael lives in Brisbane. He enjoys football, fishing, socialising and is family orientated.

We are very excited to have Michael on board Team LATICRETE!

Wednesday 19 March 2014

A Tribute to Dr. Henry M. Rothberg


LATICRETE Founder and Chairman Emeritus, Dr. Henry M. Rothberg


With the passing of our Founder, we revisit the accomplishments, vision, commitment and legacy of Dr. Henry M. Rothberg.

In 1956, North America was in the midst of the largest building boom the world had yet seen. 
Post-war prosperity drove home ownership and new housing starts to unprecedented heights. President Eisenhower’s most notable accomplishment, the Interstate Highway System, was just beginning to take form. Cities from coast to coast were being expanded and reshaped. 
The American landscape was about to change forever. 
New technologies were emerging in almost all trades and industries, and construction was no exception. Mass production techniques were applied to homebuilding and thus in Levittown PA, the “Planned Community” was born. Improvements in steel engineering allowed for taller, lighter structures. 
Commercial and office building construction took off after decades of stagnation. 
Despite vast changes in many construction trades, ceramic tile and stone installation practices remained virtually indistinguishable from 100 or 1000 years prior. Four basic ingredients were required: sand, cement, water, and a lot of labour. 
A thick bed of heavy mortar was required to place tiles or stones on walls, floors and counter tops. Difficulty in aligning with adjacent finishes meant expensive changes to framing and concrete placement details. The resulting installation was massive and heavy in a time when buildings were designed to be lighter in weight and more flexible. 
All of these factors conspired to limit acceptance and use of ceramic tile. It was used primarily on bathroom floors and walls and on ground level lobbies and kitchens. Total consumption of ceramic tile in the United States in 1955 is estimated at less than 100 million square feet – or only about 0.6 square feet per capita. 
The landscape of the ceramic tile industry also was about to change forever. 

While working in his family’s floor covering installation business in South Carolina, Henry M. Rothberg realised that there must be a better way to install ceramic tile. 
With a background in science and a degree in Chemical Engineering, Dr. Rothberg began development work with Uniroyal Chemical at their Naugatuck, CT research facility where he investigated synthetic latex technologies that had been applied to the concrete industry. 
After much effort and time – LATICRETE 4237 Latex Thin-Set Additive was developed and taken to market. For the first time a strong, weather and shock-resistant “thin-bed” mortar could be mixed on-site using equal parts of sand and cement, gauged to a workable consistency with LATICRETE 4237. 
In 1956, not realising the potential of what would soon prove to be a revolutionary product, Uniroyal sold the LATICRETE brand to Dr. Rothberg, and LATICRETE International, Inc. was born. 
Initial efforts to promote this new method of tile installation in North America met with resistance. 

LATICRETE became one of the most prominent product lines available as tile distribution developed around the world in the 1960’s and 1970’s. 
As distribution increased, so did the availability of LATICRETE. More and more products were added to the LATICRETE product line that allowed installation of ceramic tile in residential and remodel applications as well as in industrial and commercial construction. LATICRETE became a brand preferred by many types of installers, not just large installation firms focusing on large projects. 
Demand for LATICRETE® products is fulfilled through distribution supported by 6 plants in North America, and a network of factories, distributors and partners around the world. 
In the 1990’s LATICRETE sharpened its focus on the international market to create and cultivate efficient local production in expanding markets. This successful strategy has resulted in worldwide local availability of LATICRETE installation materials.  

LATICRETE continues to add focus on adding value to the markets it serves, and thus those markets grow in value for all participants. Always driven by the desire to innovate, LATICRETE  has pioneered dozens of industry firsts in products and services. By specialising in the development of products designed for the installation of ceramic tile and stone, a singular focus has been achieved that continues to bring forth products that make tile more durable and economical in virtually all types of applications and climates around the world. 
Our commitment to innovation continues today and will continue into the future as we pursue the vision of our founder, Dr. Henry M. Rothberg. 

Click here to read/download the brochure on the History of LATICRETE.

A guest book has been created for those who wish to share their condolences with the family.

Tuesday 18 March 2014

Seminar on the Sunshine Coast - Save the Date!


Profit Through Knowledge Seminar


Great opportunity to attend the Profit Through Knowledge Seminar on the Sunshine Coast on Tuesday, 25 March!

LATICRETE Technical Sales Rep, Reuben Craig and the LATICRETE Technical Service Manager, Fred Gray will talk about products that are designed to save you time and money. 

Seminar Content:
  • Learn about LATICRETE products that are used in various job site installations.
  • Discuss industry standards for swimming pool tiling and mosaic installations.
  • Discuss concrete construction and moisture related issues in concrete.
  • Discuss substrate preparation.
  • Up-selling to increase performance while lowering customer complaints.
  • Movement joints.
  • Job site visits and forensic examination.
  • Hands-on product demonstrations.

Where:
RACV, Noosa Resort
94 Noosa Drive, Noosa Heads, QLD
Contact: Reuben Craig
Tel: 1800 331 012

Contact us on 1800 331 012 for more details, or email us here.

Monday 17 March 2014

Trade Event Soon @ Nuway Forestdale, QLD




BBQ Tradie Morning - Monday, 24 March 


Nuway Forestdale is having a Trade BBQ Morning, Monday, 24 March 2014, and would be delighted if you could attend. This will be a great opportunity to talk to your local LATICRETE Technical Sales Rep, Nick Collett, about products that are designed to save you time and money.


Why SHOULD you ATTEND


LATICRETE products are designed to save you time and money by: 
  • Earning more $$$ through increased productivity
  • Increased productivity when installing tile and stone
  • Reducing job site problems!
Talk to your local LATICRETE Technical Sales Rep, Nick, to get your LATICRETE REBATE COUPON! Conditions apply.

Details of the Trade Event on Monday, 24 March:
Where: Nuway, Forestdale
AddressStore 2-16 Stapylton Road, (Cnr Johnson Road) Forestdale, QLD 
Tel: 07 3800 5433
Contact: Marti Dobson
Time: 7am

LATICRETE products are designed to save you time and money!

Contact us for more information by calling 1800 331 012 or email us here.

Friday 14 March 2014

NSW Save the Date - 21 March


LATICRETE Technical Sales Rep, Glenn Mannix


Trade Morning at Amber Mittagong - Friday, 21 March 


Amber Mittagong is having a Trade morning, Friday, 21 March 2014, and would be delighted if you could attend. This will be a great opportunity to talk to your local LATICRETE Technical Sales Rep, Glenn Mannix, about products that are designed to save you time and money.

Glenn will demonstrate the following LATICRETE products: 
  • SPECTRALOCK® PRO Grout. This is a stain-proof grout that is EASY to install - the perfect solution for an industry wide problem! 
  • HYDRO BAN® Waterproofing Membrane will also be demonstrated.      

LATICRETE products are designed to save you time and money by: 
  • Earning more $$$ through increased productivity
  • Increased productivity when installing tile and stone
  • Reducing job site problems!

Talk to your local LATICRETE Technical Sales Rep, Glenn, to get your LATICRETE REBATE COUPON! Conditions apply.

Details of the Trade Event on Friday, 21 March:
Where: Amber Mittagong
AddressBraemar Garden World Old Hume Hwy, Mittagong, NSW
Tel: 02 4872 4650
Contact: Adam
Time: 7am

LATICRETE products are designed to save you time and money!

Contact us for more information by calling 1800 331 012 or email us here.

Thursday 13 March 2014

LATICRETE Trade Arvo, Amber Tamworth, NSW





Trade Afternoon - Wednesday, 19 March 


Amber Tamworth is having a Trade afternoon, Wednesday, 19 March 2014, and would be delighted if you could attend. This will be a great opportunity to talk to your local LATICRETE Technical Sales Rep, Glenn Mannix, about products that are designed to save you time and money.

Glenn will demonstrate the following LATICRETE products: 
  • SPECTRALOCK® PRO Grout. This is a stain-proof grout that is EASY to install - the perfect solution for an industry wide problem! 
  • HYDRO BAN® Waterproofing Membrane will also be demonstrated.      

LATICRETE products are designed to save you time and money by: 
  • Earning more $$$ through increased productivity
  • Increased productivity when installing tile and stone
  • Reducing job site problems!

Talk to your local LATICRETE Technical Sales Rep, Glenn, to get your LATICRETE REBATE COUPON! Conditions apply.

Details of the Trade Event on Wednesday, 19 March:
Where: Amber Tamworth
Address: 80-82 Barnes Street, Tamworth, NSW
Tel: 02 6762 7550
Contact: Jenny
Time: 7am

LATICRETE products are designed to save you time and money!

Contact us for more information by calling 1800 331 012 or email us here.

Wednesday 12 March 2014

Pool Project in Brisbane Underway

HYDRO BAN® Waterproofing Membrane being applied to the walls.
HYDRO BAN Spotted

LATICRETE Full Pool Tiling Installation System Going in on this Project.


Another full LATICRETE pool spec going in on this 120m2 pool, in Red hill, Brisbane. 

Rogers Pools are the installers. More photos to come as it progresses.

LATICRETE products to be used on this project are:

3701 Fortified Mortar Bed - click here for more information.
HYDRO BAN® - click here for more information.
4237/211 - click here for more information.
PERMACOLOR® Grout - click here for more information.

With a LATICRETE® System Warranty you can enjoy peace of mind with high-quality, world renowned LATICRETE products. When selecting the installation system for your project, consider the value and peace of mind that a LATICRETE warranty can bring.

Click here to view/download the LATICRETE Swimming Pool System Warranty brochure.
Click here to view/download the LATICRETE Pool, Spa and Fountain Tiling Systems brochure.

Contact your local LATICRETE Technical Sales Rep to discuss your next project or email us here.

Tuesday 11 March 2014

Vertical Applications for Tile and Stone




Our New Brochure!


LATICRETE offers a wide range of proven solutions for interior or exterior tile and stone installations in both residential and commercial applications. The LATICRETE System is designed to increase your productivity and increase your profits while protecting your name and reputation. Put your trust in the leader with over 50 years of experience - LATICRETE.

Click here to view/download this brochure.

Contact your local LATICRETE Technical Sales Rep and discuss your next project. Call us on 1800 331 012 or email us here.

Monday 10 March 2014

Knowledge Exchange Coming Up - Fairy Meadow, NSW





BBQ Tradie Morning - Wednesday, 12 March 


Amber Fairy Meadow is having a Trade BBQ Morning, Wednesday, 12 March 2014, and would be delighted if you could attend. This will be a great opportunity to talk to your local LATICRETE Technical Sales Rep, Glenn Mannix, about products that are designed to save you time and money.

Why SHOULD you ATTEND

LATICRETE products are designed to save you time and money by: 
  • Earning more $$$ through increased productivity
  • Increased productivity when installing tile and stone
  • Reducing job site problems!

Talk to your local LATICRETE Technical Sales Rep, Glenn, to get your LATICRETE REBATE COUPON! Conditions apply.

Details of the Trade Event on Wednesday, 12 March:
Where: Amber Fairy Meadow
Address5 Princes Hwy, Fairy Meadow, NSW 
Tel: 02 4284 0711
Contact: Sharon
Time: 7am

LATICRETE products are designed to save you time and money!

Contact us to for more information by calling 1800 331 012 or email us here.

Friday 7 March 2014

Tradie Event @ ColorTile Dee Why, Today!!!


ColorTile, 271 Hardbord Rd, Dee Why



Will You Be There Today?


We encourage you to join us for an educational demonstration regarding Making More Money & Preventing Grout Problems ! This event will be well worth your attending.

View and take part in a hands-on demonstration of SPECTRALOCK "StainProof" grout. Available in 40 colours with design options of metallic Dazzle accents and "Glow-in-the-Dark".

Talk to your local LATICRETE Technical Sales Rep, Joe, to get your LATICRETE REBATE COUPON! Conditions apply.

Details of the Trade Event
Where: ColorTile, Dee Why
Address: 271 Hardbord Road, Dee Why
Time: 4pm
Contact: Phil
Tel: 02 9905 9699

LATICRETE products are designed to save you time and money!

Thursday 6 March 2014

Have You Got the LATICRETE Mobile App?


LATICRETE at your Finger Tips!


The LATICRETE Australia Product Information App is an industry-first, full-service reference tool. Whether you are a professional contractor, tileshop, distributor, dealer or a do-it-yourselfer, you will find the application to be a welcome addition to your tool kit! Available for iPhone®, iPod Touch®, iPad™, Android™ and Windows phones.

FEATURES 
  • Product CatalogueNetwork-updateable product listing with descriptions, packaging details and direct-links to additional documentation on LATICRETE Australia products.
  • Coverage Calculator: Get quick coverage estimates for LATICRETE grouts and adhesives by simply selecting your desired grout and adhesive, tile size and grout joint width in English or Metric units!
  • Contact Us: The ability to email our Technical Services Department at your finger tips OR  contact us by calling our Call Free number - 1800 331 012!

Click here for more information on downloading the LATICRETE Mobile App.

Contact your local LATICRETE Technical Sales Rep for more information on our products by calling 1800 331 012 or email us here.

Wednesday 5 March 2014

Great Article on Extreme Weather Tiling by Fred Gray


By Fred Gray, LATICRETE Technical Service Manager

Published in TileToday, Issue 82 


Article by Fred Gray, LATICRETE Technical Service Manager: 

"2013 has been declared the hottest year ever for Australia and I for one believe it. The Bureau of Meteorology reports, December 2013 was the seventeenth consecutive month in which Australia recorded an above average mean temperature, and concluded with a heatwave and record-breaking warmth across parts of the eastern interior." 

Click here to read the published article.

For Technical support email: techsupport@laticrete.com.au or call 1800 331 012 and speak to your local LATICRETE Technical Sales Rep about your projects and our products.

Tuesday 4 March 2014

Join Us on Friday at ColorTile, Dee Why





Wanna Know More About "StainProof" Grout?



Your local LATICRETE Technical Sales Rep, Joe Tabone, will be at ColorTile on Friday, 7 March from 4pm demonstrating HYDRO BAN® waterproofing membrane and SPECTRALOCK® PRO Grout, the "StainProof" grout!  

We encourage you to join us for an educational demonstration regarding Making More Money & Preventing Grout Problems ! This event will be well worth your attending.

View and take part in a hands-on demonstration of SPECTRALOCK "StainProof" grout. Available in 40 colours with design options of metallic Dazzle accents and "Glow-in-the-Dark".

Talk to your local LATICRETE Technical Sales Rep, Joe on the day, to get your LATICRETE REBATE COUPON! Conditions apply.

Details of the Trade Event
Where: ColorTile, Dee Why
Address: 271 Hardbord Road, Dee Why
Time: 4pm
Contact: Phil
Tel: 02 9905 9699
email: e.phil@colortile.com.au

LATICRETE products are designed to save you time and money!

Monday 3 March 2014

March Promo - LATICRETE 335 Premium Flexible Adhesive






A Product for Floors, Walls & Even Pools! 

335 Premium Flexible Adhesive is a high performance thin-bed adhesive for installing a wide range of types of tiles and stone including low absorption ceramic tile, porcelain tile, natural and manufactured stone using thin-set method of installation.

Key Features:
  • Interior and exterior use
  • High performance flexible cement based adhesive
  • High tack, non sag
  • Extended open time
  • Easy to use – Plastic and workable

Click here for more product information.  
Click here to view/download the Warranties Brochure. Yes, 335 is on the list of available System Warranties! Including the Swimming Pool System Warranty.


Wonder what our March promo is?? LATICRETE Stockists, wonder what our March Promo is going to be for you? Click here to view the promo.


Tile Contractors - click here to view the MARCH promo.


Call 1800 331 012 to speak to your local Technical Sales Rep or email us here for more information.