Saturday, 30 March 2013

From The Floor to The Wall!





No marketing space left on the floor - so LATICRETE is on the wall @ Tilers Trade Shop!  
www.tilerstradeshop.com.au

Need more LATICRETE marketing  sales tools, contact your LATICRETE Sales Representative for banners, samples and more!

Friday, 29 March 2013

A Water Wall in QLD





A water wall at a residence in Queensland Australia

Our GM, Henry Rothberg took the above photos whilst on his recent trip in Australia:

A masonry wall:
A LATICRETE render to provide a plum and true surface
A LATICRETE thin, load bearing waterproof membrane
A LATICRETE thinset adhesive for the bonding of the tiles

Click here for more information on MVIS - Masonry Veneer Installation System and watch a video. Call 1800 331 012 or email a LATICRETE Technical Rep here.

Thursday, 28 March 2013

Completed Spa Project!






On 12 March 2013, we blogged on the above spa project - we now happy to share in this completed project with you!

The tiler, Glen Beaumont and Jason from Adept Pools grouted the above spa in SPECTRALOCK® PRO Grout and DAZZLE™SPECTRALOCK has all the ANSWERS to installation and after care difficulties - just to name a few: ease of application, productivity, incredible overall durability AND the performance of SPECTRALOCK "StainProof" grout has resulted in this being the Dealers' and Contractors' Choice across the USA and around the WORLD!

Use SPECTRALOCK DAZZLE on walls and floors. Add a metallic look to plain tile and stone. Accentuate metallic tiles, glass tiles, mosaics, stone and listellos with Dazzling colour combinations. Use DAZZLE in your pools and spas. Use Glow in your bathrooms, hallways and entryways. For use in interior and exterior applications on floors and walls.

Contact us for FREE samples or to arrange a FREE demo! Click here for more information, Call us 1800 331 012, or email: sales@laticrete.com.au

Wednesday, 27 March 2013

LATICRETE Australia Tours LATICRETE RAK

From Left to Right: LATICRETE Australia,
Dr Surendra Patel a.k.a Doc and Jamie Young
Doc, Jamie, Mr. Sujit Singh (GM LATICRETE RAK) and 
the Sales Team.
Francis (Plant Manager) Jamie, Rafiq (LATICRETE Tech Services)
and Sathish (Quality Control)
Doc with LATICRETE RAK Personnel
Jamie and the LATICRETE RAK team
Jamie at the entrance of LATICRETE RAK
Doc ready to tackle the day

LATICRETE Australia in Dubai


LATICRETE Australia, Production Manager, Jamie Young and our R&D Chemist, 
Dr Surendra Patel (Doc) recently spent over a week in LATICRETE RAK, UAE. During their visit, Jamie and Doc met with various teams of LATICRETE RAK, in exchanging information between production, quality control and maintenance. Jamie and Doc also had the opportunity to tour projects that LATICRETE has been involved in. 

Keep a watchful eye on the blog to view Jamie and Doc's photos of the projects and touristic attractions that LATICRETE has been involved in and which they got to see!

Tuesday, 26 March 2013

Even Puppies Can't Resist!


This puppy says "Pick SPECTRALOCK® for all your StainProof problems"

Not only has SPECTRALOCK® PRO Grout resulted in this being the Dealers' and Contractors' Choice across the USA and around the WORLD - it's also this gorgeous puppies choice as he knows it's a StainProof Grout, he won't get into anymore trouble for any of his accidents!

SPECTRALOCK PRO Grout is a patented, high performance epoxy grout that offers colour uniformity, durability and stain resistance with extraordinary ease of use. This product is designed for use on ceramic, glass tile and stone applications, both residential and commercial. It can be used both interior and exterior, floors and walls. Ideal for re-grouting applications. SPECTRALOCK PRO Grout is perfect for swimming pools, fountains and other wet area applications.Click here for more information. 

Call us on 1800 331 012 or click here to email us, for your FREE samples or to arrange a FREE demo and you will make puppies like this one, the happiest pet ever!


Monday, 25 March 2013

Knowledge Exchange Day @ Ceramica Senio


LATICRETE QLD, Technical Service Rep, Reuben Craig


LATICRETE QLD, Technical Sales Reps, Reuben Craig & Nick Collett recently had a successful Knowledge Exchange Day at one of our customers and stockists, Ceramica Senio in Noosaville, QLD.

Our Knowledge Exchange days cover how YOU can Make More Money, Prevent Grout Problems, Waterproofing Problems, Tile for less and much more ! You have the opportunity to take part in a hands-on demonstration using our products! Events are well worth your attending and are FREE!

For attending a demo you also receive FREE product. Call us on 1800 331 012 to discuss or arrange a FREE demonstration or email: sales@laticrete.com.au 

Let us help YOU Sell More Dollars Per Square Metre!

Ceramica Senio
Shop 1, 1 Gibson Road
Noosaville QLD 4567
Tel:(07) 5449 7377

Saturday, 23 March 2013

LATICRETE in Rocky & Gladstone: 25-27 March 13

The Cheapest materials may NOT be the least expensive!
The team at Ital Ceramics learnt how to sell more dollars per square metre
  
LATICRETE can help you sell more dollars per square metre. In a time when we are seeing less metreage, LATICRETE can help make up the difference by showing how we can help YOU sell more dollars per square metre.  

Selling quality and selling productivity to your customers is key to the LATICRETE System.  From more efficient materials, to materials that are easier to use and materials that offer the end user features that are "worth paying for".

Our Technical Sales Representative will be in Rockhampton & Gladstone 25th - 27th March 2013. Please contact us on Free Call: 1800 331 012 if you would like to speak to him and see how to make more money with the LATICRETE System. Our Representatives can also discuss the specifics of your market, your customers and our available LATICRETE System Warranties.

Friday, 22 March 2013

New Discovering Stone Reader



LATICRETE VIC, Warehouse Store man, Anthony Faure's gorgeous little daughter Matilda, is a loyal and avid Discovering Stone Reader!

LATICRETE is features in TileToday & Discovering Stone. Look out for our latest advertisement and an article from our Australian, Technical Service Manager, Fred Gray's on "Substrate consideration for large format tiling and panel work," in the March-May 2013 edition of TileToday. Fred has a wealth of knowledge and is an expert in the installation of materials in tile and stone field.

Discuss your new, current projects or various scenarios with our LATICRETE Technical team!
We eager to help by offering FREE - on site consultation from start to finish - provide custom specifications - FREE samples - FREE demos - various FREE Knowledge Exchange Workshops - FREE product in our monthly promotions!

Call us on 1800 331 012 or email us: technicalsupport@laticrete.com.au for more information on our FREE Value Add Services we have available for you and your Company!

Thursday, 21 March 2013

LATICRETE Sells "Inexpensive Insurance"

In response to an email sent to customers, our GM received the following email from a life long, dedicated and loyal LATICRETE customer :

"Henry I like this approach.  I used to preach to our staff that we put dollars in the bank not % profit margins.  In other words we could sell $.99 SF tile with a 50% margin and bank $.495 SF or sell $3.00 SF tile with 35% margin and bank $1.05 SF.  Your message of selling up or adding on to the sale is very important in good times and bad.  And remember Laticrete is selling inexpensive insurance---something every installer should appreciate."

Bud Morris,
Tile for Less
www.tileforless.com

Below is the email Bud is referring to:

The Cheapest materials may NOT be the least expensive!

The team at Ital Ceramics learnt how to sell more dollars per square metre
  

LATICRETE can help you sell more dollars per square metre. In a time when we are seeing less metreage, LATICRETE can help make up the difference by showing how we can help YOU sell more dollars per square metre.  

Selling quality and selling productivity to your customers is key to the LATICRETE System.  From more efficient materials, to materials that are easier to use and materials that offer the end user features that are "worth paying for".


Our Technical Sales Representative will be in your area 25th - 27th March 2013. Please contact us on Free Call: 1800 331 012 if you would like to speak to him and see how to make more money with the LATICRETE System. Our Representatives can also discuss the specifics of your market, your customers and our available LATICRETE System Warranties.

Contact us on 1800 331 012 and our Technical Representatives can help you make more money with the LATICRETE System!

Wednesday, 20 March 2013

Bathroom Display at Complete Tiles & Stone




The above bathroom display was grouted with LATICRETE Spectralock PRO Grout and was displayed at Complete Tiles & Stone, in Alderley's show room.

SpectraLOCK PRO Grout is a patented, high performance epoxy grout that offers colour uniformity, durability and stain resistance with extraordinary ease of use. 

LATICRETE SpectraLOCK PRO Grout is designed for use on ceramic tile, glass tile and stone applications, both residential and commercial. It can be used both interior and exterior on floors and walls. Ideal for re-grouting applications, LATICRETE SpectraLOCK PRO Grout is perfect for swimming pools, fountains and other wet area applications.

Click here for more information and to watch a video. Contact a LATICRETE Technical Sales Representative to request for your FREE sample or to request a FREE demo, on 1800 331 012 or click here to contact us.

Complete Tiles & Stone,
35 Pickering Street, Alderley, QLD
Tel: 3355 0163
Web site: www.completetiles.com.au/index.php
email: sales@completetiles.com.au


Tuesday, 19 March 2013

Quality Products & LIFETIME Warranty


Whether you're looking to enhance the comfort of your tile, porcelain or stone floors, or looking for a grout that maximises stain resistance, LATICRETE has you covered! And with LATICRETE, enjoy peace of mind knowing your purchase comes with a Lifetime Residential Warranty.

Click here for more information on our Warranties. Our Technical Reps are available for on site consultation from start to finish! Contact a LATICRETE Technical Representative to discuss your projects. Call 1800 331 012 or email: sales@laticrete.com.au to request FREE samples or for a demo!

Monday, 18 March 2013

Save The Date - 21 March 2013!



Glenn Mannix, one of the LATICRETE Australia NSW, Technical Representatives will be demonstrating SpectraLOCK -  the "StainProof Grout" -  at the Amber Tiles store in Orange, NSW on March 21st!

We encourage you to join us for an educational demonstration regarding Making More Money & Preventing Grout Problems ! This event will be well worth your attending.

View and take part in a hands-on demonstration of SpectraLOCK Stainproof grout. Available in 40 colours with design options of metallic Dazzle accents.

Attend and you will receive a FREE SpectraLOCK kit for your next project. Click here for more information on SpectraLOCK Stainproof grout.

Register your interest to attend and to receive a LATICRETE REBATE COUPON and a complimentary design package at the Knowledge Exchange event by calling us on 
1800 331 012 or email: sales@laticrete.com.au

Saturday, 16 March 2013

Have You Joined?



Quick - Join Our Newsletter Mailing List - Monthly Promotions - Product Spotlight - Opportunity for FREE publicity for YOUR company - Message from LATICRETE GM - Articles from our knowledgeable Tech Service Manager, Fred Gray and much more !!!

Friday, 15 March 2013

Don't Miss Out!


March PROMOTION - Free MULTIFLEX



Click here for information on LATICRETE 335 Premium Flexible Adhesive. Refer to DS-1037.
Click here for information on LATICRETE LATAFLEX Gold Adhesive. Refer to DS-1040.
Click here for information on LATICRETE MULTIFLEX Adhesive. Ref to DS-1053.

Click here to contact us, call Free Call 1800 331 012 to talk to a LATICRETE Technical Sales Representative about our products, request a FREE sample or to request a FREE demo.

Thursday, 14 March 2013

Successful Knowledge Exchange Held in Tas

LATICRETE Australia's, Technical Service Manager, Fred Gray and Technical Sales Rep, Alex Kralefski were recently in Burnie, Tasminia, presenting on waterproofing to 35 interested and attentive waterproofers, builders and tilers. This was an outstanding turnout as the demand for knowledge in waterproofing grows. 

Fred Gray, LATICRETE Technical Service Manager in Tasmania.
Fred Gray in discussions with local drafts men. 

During Fred and Alex's productive and successful week in Tasmania, they also had serious discussions with local drafts men in Devonport as better knowledge in waterproofing increases.

LATICRETE Hydro Ban is a thin waterproofing anti-fracture membrane that combines optimum performance and unmatched productivity. Our improved formula is rapid drying, allowing for a faster time to tile and flood testing in just 2 hours after final cure, as well as faster flood testing in cold temperatures and over mortar beds! Click here for more information. 
Contact us on 1800 331 012 to request a FREE Sample of LATICRETE Hydro Ban or to request a FREE demo. We ARE eager to help, so send us an email: sales@laticrete.com.au.

Save yourself time and money - complete your installations faster - with greater ease - use LATICRETE Hydro Ban!!

Wednesday, 13 March 2013

SpectraLOCK Sends Best Wishes to Frank Monterosso




Team LATICRETE send their best wishes for a speedy recovery to Frank Monterosso from La Monte Ceramics and Tiles as he recovers from recent hip surgery. In the photo is Franks' fellow partner in crime, Ange with a new LATICRETE banner showing off LATICRETE SpectraLOCK "StainProof" grout.

LATICRETE SpectraLOCK has all the ANSWERS to installation and after care difficulties - just to name a few: ease of application, productivity, incredible overall durability AND the performance of SpectraLOCK "StainProof" grout has resulted in this being the Dealers' and Contractors' Choice across the USA and around the WORLD!

Click here for additional product info or to watch an installation video.
Click here if you would like a SpectraLOCK Dealers and Contractors Choice labels / stickers or banner for your front door or display area.

Click here to obtain a FEW FREE units of SpectraLOCK and to request a FREE demo! Sell them, install them – give your customers a better grout !

La Monte Ceramics and Tiles
47 Keilor Park Drive,
Keilor Park, VIC, 3042
Tel: 03 9331 7070

Tuesday, 12 March 2013

Spa Project Underway





LATICRETE Technical Sales Representative, Joe Tabone submitted the above photos. The tiler, Glen Beaumont and Jason from Adept Pools will be grouting this spa in LATICRETE SpectraLOCK and Dazzle. 

LATICRETE® Hydro Ban® was used as the waterproofing membrane. Hydro Ban is a thin, load bearing waterproofing/crack isolation membrane that DOES NOT require the use of fabric in the field, coves or corners. Hydro Ban is a single component, self curing liquid rubber polymer that forms a flexible, seamless waterproofing membrane. Hydro Ban bonds directly to a wide variety of substrates and is specifically engineered to directly receive the installation of tile and is fully compatible with thin set adhesive installation of tile. Hydro Ban is part of a comprehensive system for installing tile in wet areas backed up with in-depth technical support.

Click here for more information on LATICRETE Hydro Ban, contact us on 1800 331 012 or email a Technical Sales Representative here to request a FREE sample or a demo.

Keep an eye on this project to view the end result...

Monday, 11 March 2013

Amber Tiles Seaforth

From Left: Joe Tabone, LATICRETE NSW Technical Sales Representative;
Andrew Drinkwater, Amber Tiles Seaforth; Karl, Coastline Tiling Solutions
and Penny Edwards, Amber Tiles Seaforth


LATICRETE NSW, Technical Sales Representative, Joe Tabone, was at Amber Tiles in Seaforth, NSW. Karl a tiler from Coastline Tiling Solutions, was also at the store and in their discussions Karl confirmed he used LATICRETE when he worked as a tile installer in California and still continues to!

For over 50 years, LATICRETE has been determined and committed to bring improvements and innovation into building materials and products. This tradition lives on today and is evident in the caliber of products LATICRETE continually introduces to the market.


At LATICRETE, we are all about product innovation.  Our dedication to the improvement of building materials is evident in the advancements we’ve been able to achieve in the areas of water proofing, sound proofing, floor warming, adhesives, mortars, grouts, and more.  Our focus and commitment to solving common problems and never settling for “good enough” has allowed us to make significant advancements that are enjoyed worldwide.

View the LATICRETE testimonials received by clicking here and here and you can decide for yourself!
Contact LATICRETE on 1800 331 012 if you would like a LATICRETE Technical Sales Representative to come meet with you, if you have a question about our products, or perhaps some advice on a job site. We always eager to help!

Amber Tiles Seaforth: www.ambertiles.com.au/store-locator/nsw/amber-seaforth
Address: 42 Frenchs Forest Rd, Seaforth NSW 2092 
Phone:(02) 9949 6600 email: seaforth@ambertiles.com.au

Friday, 8 March 2013

Nuway Landscape Supplies Come On Board


LATICRETE QLD, Technical Sales Rep Nick Collect with Brett from Nuway Landscapes, Mango Hill

Sales Manager, Steve from Nuway Landscapes, Logan
is happy to be on board

Nuway Landscape Supplies have come on board through Adbri Masonry and they are now stocking and selling LATICRETE MVIS products.

Visit Nuway Landscape Supplies web site here ; email: sales@nuway.com.au or 
Call 1300 88 99 20.

Did you know LATICRETE products are Green Certified?!
As the first manufacturer of tile and stone installation systems, LATICRETE offers products that are independently tested and certified to the highest “Green” standards for low VOC in both commercial and domestic construction.
LATICRETE offer a Complete System of Products!
A wide array of low VOC products from adhesives and underlayments, waterproofing and crack suppression, thin-bed adhesives, medium bed adhesives and finally grout; LATICRETE® products contribute to project sustainability. Click here for the Green Certified Low VOC Products info sheet.
LATICRETE offer a Warranted System!
LATICRETE offers the most comprehensive warranties in the industry*. With over 50 years of successful installations, you can depend on LATICRETE for your tile and stone installation needs.
LATICRETE products have contributed to LEED Points!
Hundreds of jobs around the world have achieved LEED points using the LATICRETE system and family of products. As many as 8 to 10 points can be earned depending on the products used and the type of construction. 

Click here to contact a LATICRETE Technical Sales Representative, call 1800 331 012 or click here for more information.

Thursday, 7 March 2013

Superb Tiles in Victoria


LATICRETE, VIC Technical Sales Representative, Alex Kralefski and Bunly Tea talk LATICRETE 335 Premium Flexible Adhesive.

Bunly Tea from Superb Tiles in Mitcham, Victoria, proudly supports LATICRETE and appreciates the on going effort and support received from LATICRETE.

For over 50 years LATICRETE has focused on making our products readily available to the tiler and tile installer.  Our global distribution reinforced by readily available LATICRETE products from local tile shops insures that LATICRETE products are available to tilers wherever the tile installation may be.

Our commitment is to provide products which answer problems that have plagued people for years, and engineer these solutions to be cost-effective, easy to install, and provide years of trouble-free enjoyment. From do-it-yourself to contractor, we develop building products that save time, save money, are easy to install, and deliver consistent and effective results.

To request FREE samples or a demo call our Technical Sales Representatives on 1800 331 012, email us here or visit our website by clicking here.

Contact Bunly Tea @ Superb Tiles, Mitcham, Victoria:
Address: 555 Maroondah Hwy, Mitcham, VIC.
Tel: 03 9872 6866

Wednesday, 6 March 2013

Ital Ceramics Choice

Vince Loverso is happy with his choice!


While the local LATICRETE rep was visiting a tile shop customer, Vince Loverso from Ital Ceramics - Vince's order of LATICRETE® LATAFLEX Gold Adhesive, which was ordered the previous day arrived!

LATICRETE® LATAFLEX Gold Adhesive is a superior performance polymer fortified cementitious thin-set adhesive for installing ceramic tile and stone using the thin-bed method of installation.

Designed for interior and exterior floor and wall installations of all types of ceramic tiles, porcelain tile and stone over concrete, exterior glue plywood and a variety of substrates.
  • Interior and exterior
  • Exceeds ANSI A118.4 Shear Bond Strength Requirements
  • Bonds to most surfaces
    
    Click here for more information. Request a FREE sample by clicking here or call 1800 331 012 to speak to a LATICRETE Technical Sales Representative.

Contact details for Ital Ceramics:
     Tel: 03 93875911
     email: vince@italtiles.com.au
     http://www.italceramics.com.au



Tuesday, 5 March 2013

LATICRETE DOES BIM




BIM =  Building Information Modelling

Non-vendor definitions include:
Building Information Modelling (BIM) is a digital representation of physical and functional characteristics of a facility. A BIM is a shared knowledge resource for information about a facility forming a reliable basis for decisions during its life-cycle; defined as existing from earliest conception to demolition. (National BIM Standard - United States)

Traditional building design was largely reliant upon two-dimensional drawings (plans, elevations, sections, etc.). Building information modelling extends this beyond 3-D, augmenting the three primary spatial dimensions (width, height and depth - X, Y and Z) with time as the fourth dimension and cost as the fifth. BIM therefore covers more than just geometry. It also covers spatial relationships, light analysis, geographic information, and quantities and properties of building components (for example manufacturers' details).


BIM involves representing a design as combinations of 'objects' – vague and undefined, generic or product-specific, solid shapes or void-space oriented (like the shape of a room), that carry their geometry, relations and attributes. BIM design tools allow for extracting different views from a building model for drawing production and other uses. These different views are automatically consistent, being based on a single definition of each object instance.


BIM software also defines objects parametrically; that is, the objects are defined as parameters and relations to other objects, so that if a related object is amended, dependent ones will automatically also change. Each model element can carry attributes for selecting and ordering them automatically, providing cost estimates as well as material tracking and ordering.
For the professionals involved in a project, BIM enables a virtual information model to be handed from the design team (architects, surveyors, civil, structural and building services engineers, etc.) to the main contractor and subcontractors and then on to the owner/operator; each professional adds discipline-specific knowledge to the single shared model. This reduces information losses that traditionally occurred when a new team takes 'ownership' of the project, and provides more extensive information to owners of complex structures.


BIM can be used to demonstrate the entire building life cycle, supporting processes including cost management, construction management, project management and facility operation.


Quantities and shared properties of materials can be extracted easily. Scopes of work can be isolated and defined. Systems, assemblies and sequences can be shown in a relative scale with the entire facility or group of facilities. Dynamic information about the building, such as sensor measurements and control signals from the building systems, can also be incorporated within BIM to support analysis of building operation and maintenance.


BIM also prevents errors by enabling conflict or 'clash detection' whereby the computer model visually highlights to the team where parts of the building (e.g.: structural frame and building services pipes or ducts) may wrongly intersect.

Source: Wikipedia.com
Read more here:http://en.wikipedia.org/wiki/Building_information_modeling and 
here: http://www.bim.architecture.com.au/docs/BIM%20-%20What%20is%20it.pdf

AutodeskSeek 
The Autodesk® Seek web service enables designers to discover, preview, and download BIM models and specifications, and manufacturers to connect with them. Click here.

For LATICRETE BIM compliant details & information click here