Throwback Thursday

Henry B. Rothberg on site of the first LATICRETE factory in Bethany

1970s - view of the First LATICRETE factory from the lunch room.

Henry driving across America in building the LATICRETE brand

LATICRETE Australia CEO, Henry B. Rothberg, takes us on a trip down memory lane with these photos from the 1970's:

"The young person in the photos is me in the 1970s:

• First photo - HBR (that's me!) as Main Builder/Project Super for the first LATICRETE factory in Bethany in the early 1970s during construction of the factory. 
• Second photo - view from the upstairs lunchroom into the first LATICRETE factory in Bethany in the early 1970s. 
• Third photo - On my "Drive Across America" to build Laticrete distribution in the mid 1970s. I spent 12+ months driving across the USA visiting tile people building LATICRETE distribution."  

For information on LATICRETE products, arrange a demo, trade event, technical support or to discuss your next project call 1800 331 012 or contact us here.

Don't forget to enter the LATICRETE WIN an Apple iPad Competition - Competition closes today!

Residential Garage Project

Decorative Flooring in Just One Day!

A large residential garage recently got a renovation using SPARTACOTE® Blended Chip concrete coating system. 

Not only does the SPARTACOTE Blended Chip provide a capable, seamless flooring finish suitable for numerous commercial and residential applications, it is also available in a wide assortment of blends and finishes to suit your designer needs.

With a contoured finish to allow for optimal traction, this minimal maintenance coating system offers 1-day installation and next day return to service!

For more information on SPARTACOTE Flooring systems click here.

Contact us to discuss your next flooring project call LATICRETE on 1800 331 012 or email us here.

LATICRETE Delivery!

Dylan from Tilers & Trade Shop, QLD, gives the thumbs up for his delivery of LATICRETE 335 Premium Flexible Adhesive and SPECTRALOCK® PRO Grout. 

335 Premium Flexible Adhesive is a high performance thin-bed adhesive for installing a wide range of tiles and stone including low absorption ceramic tile, porcelain tile, natural and manufactured stone using thin-set method of installation. Excellent for exterior and underwater applications, superior bond to masonry.  

SPECTRALOCK® PRO Grout is a patented, high performance epoxy grout that offers colour uniformity, durability and stain resistance with extraordinary ease of use. SPECTRALOCK PRO Grout is designed for use on ceramic tile, glass tile and stone applications, both residential and commercial. It can be used both interior and exterior on floors and walls. Ideal for re-grouting applications, SPECTRALOCK PRO Grout is perfect for swimming pools, fountains and other wet area applications. 

Contact us about your next project or to arrange free samples. Call 1800 331 012 or email us here. 

Don't forget to enter the LATICRETE WIN an Apple iPad Competition!

Win an Apple iPad Competition!

Don't Forget to Put Your Entries In!

Calling all Tilers - Don't forget to get your entries in for the 'Win an Apple® iPad® Air Competition'! Time is running out - Competition ends 31st March!

You are entitled to an entry into the draw when you:
1. Purchase $300 or more of LATICRETE materials on a single tax invoice.
2. Post, fax, or email your tax invoices with your contact details (name, mobile number, company name and address) to enter into the draw!
3. Check the WIN an Apple® iPad® Air WiFi 32GB* for the full Terms & Conditions* and how to enter.

One lucky winner of an Apple® iPad® Air WiFi 32GB* will be announced on 14th April 2016.

For more info on the competition contact your local LATICRETE stockist or LATICRETE Technical Sales Rep on 1800 331 012.

*Conditions apply.

Noosa Boat Project

Photo Credit: Sam Frysteen Photography

The Bajaca Boat Project

This isn't your usual boat project - what an amazing boat! The Bajaca was recently built by Noosa Marine on the Sunshine Coast, QLD. To ensure the tiles installed on the interior of the boat would last the test of time, tiler Peter Beszant chose to use the following LATICRETE products: 

LATAPOXY® 300 Adhesive - A chemical resistant, epoxy adhesive that will bond to most sound, clean surfaces. The adhesive spreads easily and cleans with water while fresh. LATAPOXY 300 Adhesive is a factory-proportioned kit consisting of epoxy resin, hardener and chemical resistant silica filler. LATAPOXY 300 Adhesive can be used in interior and exterior (see limitations) walls and floors, wet and dry areas.

SPECTRALOCK® PRO Grout - A patented, high performance epoxy grout that offers colour uniformity, durability and stain resistance with extraordinary ease of use. It is designed for use on ceramic tile, glass tile and stone applications, both residential and commercial. It can be used both interior and exterior on floors and walls. Ideal for re-grouting applications, SPECTRALOCK PRO Grout is perfect for swimming pools, fountains and other wet area applications.

Are you getting ready to start a project? 

Contact us about your next project or to arrange free samples. Call 1800 331 012 or email us here.

Don't forget to enter the LATICRETE WIN an Apple iPad Competition!

SPARTACOTE® Parking Structure Renovation

SPARTACOTE Quartz Concrete Coatings gray base coat

Finished interior parking structure with striping

Concrete Coating Made Easy!

A parking structure in Guadalara, Mexico, was in need of a restoration. The parking area, owned by Dalton Corporation, is part of a garage deck adjacent to a mixed-use apartment complex/office complex in which the company has its headquarters, as well as high end residential real estate. The project was approximately 6000m2 and the chosen concrete coating system was SPARTACOTE® Flex with SPARTACOTE Quartz™. 

The first coat applied was a grey base coat with quartz additive, then 2 more coats of grey. The crew also had to paint over the cove base and up approximately 10cm of the walls, traffic arrows, and handicap spaces. In addition, they had to coat highly corrugated concrete on ramps.

This was a very difficult installation. The concrete was in poor condition and needed much surface preparation (i.e. not level and many cracks) and the contractor was only allowed to work during the day.

Although the conditions proved to be difficult, the first-time SPARTACOTE installers, Grupo Delcosa, completed the project, resulting in a great looking concrete floor.

Got a concrete flooring project in mind? 

Contact us to discuss your next project - Call 1800 331 012 or email us here.

MVIS Gets Tick of Approval

 

Customer Testimonial

 

A very happy customer and tiler emailed Henry Rothberg after he collected his pallet of MVIS:

 

"Henry, Hope all is well. Just picked up a pallet of MVIS Veneer Mortar so I will always have on hand the industry standard in superior installation materials from Laticrete." Jimbo

Masonry Veneer Mortar is a patented, versatile polymer fortified mortar designed specifically for the installation of adhered masonry veneer, stone and thin brick. A high performance mix provides maximum non-sag performance for vertical installations and also obtains maximum bond strength to the substrate and selected veneers.

 

Are you getting ready to start a project? 

 

Contact us about your next project or to arrange free samples. Call 1800 331 012 or email us here. 

Don't forget to enter the LATICRETE WIN an Apple iPad Competition!

Flashback Friday

Henry B. Rothberg and David A. Rothberg

Going back in time - Wow, the History!

 

Gosh, what a photo! In celebrating the 60th Anniversary of LATICRETE we managed to pull out of the wood works, a photo of two young brothers, Henry B. Rothberg and David A. Rothberg, where they were visiting the Louis Hippolyte Tunnel in Montreal, Canada, in 1964. 

 

The Louis-Hippolyte Lafontaine Bridge–Tunnel is a Canadian highway bridge–tunnel running over and beneath the St. Lawrence River. It connects the Island of Montreal with the south shore of the river at Longueuil, Quebec.

Construction began in 1963 and it opened on March 11, 1967. Named for the respected Lower Canada political reformer Louis-Hippolyte Lafontaine, the Lafontaine Tunnel is an immersed tube structure, measuring 1,391m long. The walls were lined with tiles, which were installed with LATICRETE 4237 Portland Cement Tile adhesive. 

The Louis-Hippolyte Lafontaine Bridge–Tunnel is one of the largest prestressed concrete structures in the world.

 

For information on LATICRETE products, arrange a demo, trade event, technical support or to discuss your next project call 1800 331 012 or contact us here. 

Nissan Car Dealership Makeover

 

Wow - What a Restoration Project

Industrial Applications, a SPARTACOTE® coatings installer, began concrete prep work on a 557m2 Nissan car dealership service bay facility in Triadelphia, USA. The concrete slab was in good shape with the exception of some acid stained areas, which was properly prepared by grinders.

After the surface prep was complete, the crew applied SPARTACOTE Guard™ light grey base coat and allowed it to cure. They then applied the clear SPARTACOTE top coat with DIAMOND TOPP™ traction additive dispersed into the system, to give the final floor very high traction properties while exhibiting a matte finish.

The restoration project started on a Friday afternoon and the newly coated concrete floor was handed back over to the car dealership owners by 3 PM on Sunday, with plenty of time for the dealer to safely open the doors to foot and vehicle traffic on Monday morning. Click here to read the full story.
 Contact us to discuss your retail shop and showroom floor coatings project by calling LATICRETE on 1800 331 012 or email us here.

Come See us at Amber Kotara

LATICRETE will be at Amber Kotara on Wednesday 30th March for a Trade Event from 4pm and we would love you to come join the fun!  

This Educational demo will focus on:

MVIS™ - Masonry Veneer Installation System
PERMACOLOR® Select  - Fast setting - Walk on in 3 hours
LATASIL™ - High performance 100% silicone sealant designed for ceramic tile & stone applications.

This event is a great opportunity to chat with your local Technical Sales Rep, Craig Hunter, and find out how LATICRETE Systems and Warranties can turn your project into another globally proven tile and stone installation!

Where: Amber Kotara 

Address: 148 Charlestown Rd, Kotara, NSW

When: Wednesday 30th March, 4pm

RSVP by 27 March:

Luke (02) 4942 1311  or 
Email:kotaramgt@ambertiles.com.au OR
Contact your local LATICRETE Rep, Craig Hunter for more info: 0418 761 428

See you there!

Don't forget to enter the LATICRETE WIN an Apple iPad Competition!

Featured in Flooring Mag

Check us out!

LATICRETE is featured in a number of places in the Feb/March Issue of Flooring Mag. Check it out here!  

• "Erin joins LATICRETE" - Press Release on Page 12.
• Articles on the 60th Anniversary of LATICRETE and our PTK Seminars on Page 14.
• "Protect Your Reputation for Years to Come" Full Page Advert on Page 39.
• "Rising to a Big Challenge" - A Project Spotlight in Ascot Vale by Chris Stenhouse on Page 42.
• SPARTACOTE® full page advert on Page 43.
• Product Feature – SPARTACOTE Fast Fix on Page 46.

Extract from "Laticrete celebrates 60 years"

"Not many companies have the opportunity to celebrate being in business for 60 years, so 2016 is an exciting year for Laticrete as they celebrate this huge achievement. In January, the Laticrete Australian team worked together for four days and strategized the continuing growth for Laticrete in 2016.

Faisal Saleem, Laticrete International Vice President, with Jared Caldwell and Chris Anderson from Global Tile New Zealand attended the four day seminar, Driving Laticrete Australia Forward into 2016." Continue reading on Page 14.

Are you getting ready to start a tiling project? 

Contact us to discuss your next project, or arrange free samples. Call 1800 331 012 or email us here.

Don't forget to enter the LATICRETE WIN an Apple iPad Competition!

Come see us at Brims Twin Towns Sand & Gravel

Do You Want to Demo LATICRETE products?

LATICRETE will be at Brims Twin Towns Sand & Gravel on Monday 21st March from 6:30am. This is a great opportunity to chat with your local LATICRETE Rep, Warren Miller about LATICRETE products that will save you time and money!  

Warren will demonstrate:

PERMACOLOR® Select  - High performance cement based grout suitable for swimming pools; commercial and residential. Fast setting - walk on in just 3 hours.
HYDRO BAN® - Fast drying waterproofing membrane - tile on the same day.

Find out how LATICRETE Systems and Warranties can turn your project into another globally proven tile and stone installation!

Details of Education Demo:

Where: Brims Twin Towns Sand & Gravel

Address: 25 Rivendell Drive, Tweed Heads, NSW, 2486

When: Monday 21 March, 2016: 6.30 - 8:30am

RSVP Brims Twin Towns Sand & Gravel:

Contact: Andrew 

Tel: 07 5523 6004
Email: sand@brimsgroup.com.au OR contact LATICRETE: 1800 331 012

Don't forget to enter the *WIN an Apple® iPad® Air competition! Click here for all the info!

*Conditions apply

Flashback Friday!

 

LATICRETE Founders, Dr. Henry M. Rothberg and Lillian Rothberg, on a job site where tiles were being installed overhead on a ceiling using LATICRETE 4237 Latex Additive.

4237 Latex Additive is a specially designed latex additive for use with 211 Crete Filler Powder to make a high strength latex thin bed and medium bed adhesive up to 15 mm. For installing all types of tile, stone and agglomerates. Also for use with Portland cement to make slurry bond coats for mortar beds and with thin set adhesives to give improved performance and longer open time.

Can we interest you in FREE samples?

For information on LATICRETE products, arrange a demo, trade event, technical support or to discuss your next project call 1800 331 012 or contact us here.

Are You Keen for a Competition?!

March Competition for Tilers!

Do you want to win an Apple® iPad® Air? Get your entries in NOW!!!

In celebrating LATICRETE turning 60 this year, for the month of March you could go into a draw to WIN an Apple® iPad® Air.  

You are entitled to an entry into the draw when you:
1. Purchase $300 or more of LATICRETE materials on a single tax invoice.
2. Post, fax, or email your tax invoices dated in March, with your contact details (name, mobile number, company name and postal address) to enter into the draw!
3. Check the WIN an Apple® iPad® Air WiFi 32GB* for the full Terms & Conditions* and how to enter.

One lucky winner of an Apple® iPad® Air WiFi 32GB* will be announced on 14th April 2016.

For more info on the competition contact your local LATICRETE stockist or LATICRETE Technical Sales Rep on 1800 331 012.

*Conditions apply.

Knowledge Exchange at Euro Abrasives - Sydney Hardware

LATICRETE will be at Euro Abrasives - Sydney Hardware on Monday 21st March for an Educational Demo Morning - We would love you to come join the fun! This event is a great opportunity to chat with your local Technical Sales Rep, Craig Hunter, and find out how LATICRETE Systems and Warranties can turn your project into another globally proven tile and stone installation!

Craig will demonstrate:

PERMACOLOR® Select Grout - a high performance cement based grout suitable for swimming pools; commercial and residential. Fast setting - walk on in just 3 hours.

Details of the Trade Event:

Where: Euro Abrasives - Sydney Hardware

Date: 21st March

Time: 7am

Address: 90-114 Princes Highway, St Peters, NSW 2580

Contact:
Lara: (02) 9557 7661 or
Craig: 0418 761 428

Email: shop@sydneyhardware.com.au

We hope to see you there!

Don't forget to enter the WIN an Apple iPad Competition!

New Floors for Dauphin Island Sea Lab

The Dauphin Island Sea Lab is Alabama’s primary marine education and research centre and is the home site of the Marine Environmental Sciences Consortium.The Sea Lab put out a public bid to renovate its cafeteria and restrooms inside Beagle Hall, including the floors. After submitting a bid, General Contractor DCD Construction, Inc., and Decorative Concrete Designs was awarded the project.

The Dauphin Island renovation project scope included the cafeteria’s entire interior: adding two bathrooms; adding four new showers; and renovating four existing restrooms with new floors, fixtures, partitions, and walls at the Beagle Hall Dormitory. Total floor renovation was approximately 400m2.

The DCD coatings team applied a white and a custom blend of white and bright green SPARTACOTE® pigmented base coats to the prepared underlayment surface. They then broadcast the custom colour flake, and then applied SPARTACOTE® PURE top coats to the surface, giving the floor a smooth, easy to clean finish.

The owner, Dauphin Island Sea Lab, is very happy with their new SPARTACOTE floor, its aesthetics, its safe, high traction properties, and its easy maintenance. Click here to read the full story.

Got a concrete flooring project in mind? 

Contact us to discuss your next project - Call 1800 331 012 or email us here.

Have You Booked Your Seat!?

Seminar: 16th March 2016

Topic: Complete Tiling Systems

Knowledge Creates Productivity and Profitability!

The Australian Profit Through Knowledge Technical Seminar is a two day, intensive training program. The seminars focus on the needs of construction professionals in the ceramic tile and stone industry, as well as concrete floor restoration and resin coating industry, for those who want to improve their profitability and increase on productivity with becoming familiar with LATICRETE profitable, time saving products. This seminar includes both classroom instruction and hands-on product demonstrations.

Our seminars cover commercial, residential, industrial tile and stone installation practices and industry standards. 

BENEFITS:

• Learn how to select and recommend the most suitable installation materials

• Gain comprehensive knowledge of LATICRETE products and installations

• Learn trade definitions, performance requirements and industry standards

• Participate in hands-on product demonstrations

UPCOMING SEMINARS NEAR YOU:

• Sydney: 16 March, 2016. Topic: Complete Tiling Systems

• Melbourne: 6-7 April, 2016
• Brisbane: 4-5 May, 2016

All those who attend will receive a LATICRETE 15% Rebate. Be quick to book your seat - spots are limited! 

 Click here for more information, call 1800 331 012 or email seminars@laticrete.com.au to book your seat.

Don't forget to enter the WIN an Apple iPad Competition!